We went during a busy Bank Holiday period and the area around the pier was very lively, but the apartment was just far enough away not to be affected. We were in apartment #2 on the first floor which was quiet nice but no direct access to the pool behind, which the 2 ground floor flats had. On the up side downstairs looked a lot darker. There were some draconian house rules - eg the check out time was 10am and if you were still there at 10.01 then another half day rental would be charged!! No kettle either but this isn't unusual in America as its replaced by a coffee machine. The air in our room was quite noisy as the external ducting is right outside the window.