Having been to San Francisco before and only having a small amount of time, I wanted to see very particular spots such as Point Reyes, the Marin Headlands, and Muir Woods but I also wanted someone to share with me some insight into places and spots that were more off-the-beaten path.
When I inquired, Jesse was completely upfront about what we would be able to see within a day and I provided him with what I felt was most important and let him takeover from there. We were both a little concerned about the weather but the day turned out to be amazing with plenty of time to take photographs and enjoy the views.
Along the way, Jesse is a wealth of knowledge and would offer interesting history and perspective around places or points of interest.
If you're short on time and not sure where to go but have a couple of interests in mind, I would recommend contacting A Friend In Town because it's the only way you can combine what you're really interested in with lots of opportunity explore and learn about what you may not know about.