I used to come with my parents to Rich's Deli when I was a teenager. Now, 40 years later, Rich still runs the Deli and makes the same excellent Hoagies I remember from 40 years ago! The bread Rich uses can be found nowhere else and the hoagies he makes with them will melt in your mouth! I have lived outside of Pennsylvania for so long, I thought I would never taste his great hoagies again, but am glad I was able to make it back here one more time! Rich is great, too! Loves to talk with the customers and hear about your travels. Great guy and the best Deli in the entire Philadelphia area!