This is now my third review for Phi. My first was in 2016 when I was in town for two weeks. I tried all the most popular spots and Phi was the winner. Since that first time in town I haven't been to another banh mi shop in Hoi An since. I came back to to town for four months in 2017 and Phi was still just as good then and he was the year before. I came back for another two weeks this year and Phi is still the reigning king of banh mi. Not only is his banh mi my favorite in Hoi An, it's my favorite in Vietnam. His banh mi is amazing ( he's the only one with avocado as an option!! ) and he is just an all around great guy as is his entire family. If there is one place I recommend to everyone going to Hoi An it's Phi Banh Mi. Don't skip it. Chicken cheese and avocado is my personal favorite.
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