Let me start by saying that this beach club is stunning. I paid 250AED for just me on a weekday which is approx £50.
It is a pricey entry fee considering you do not get any of the entry fee offset against a light lunch or drinks however you do get a VERY small complimentary bottle if water and small cocktail glass of fresh fruit.
When many of the other beach clubs in Dubai, including some high end properties offer some of the entry cost offset against lunch you do have to wonder about value for money.
The venue is stunning and you cannot fault it. There are lots of different areas to sit and relax. Everything is immaculate. Every amenity you could possible want is avialable. The pool is perfectly chilled. The music laid back on point for the vibe and just the right level.
The beach is beautiful and well kept, they even had staff trying to clear even the smallest bit of debris from the sea.
The waiting staff are friendly and attentive but not too much.
It's quiet clear that they are after a certain clientele and let's face it if you are paying £7 for a bottle 1.5 L of water and spending approx £17 on cocktails then they achieve that quite easily.
I didn't try the restaurant so I cannot comment on the food. The lounger/pool good menu is mainly snacks and very limited. If you want a full on meal you need to go to the restaurant.
I couldn't bare to leave the lounger for a second so I didn't bother. I totally get why it's only snacks by the pool though.
This is a posers paradise. If you are on the Gram you will be in heaven here.
This place reminds me of The Medyan on JBR which sadly closed down years ago and that was simply perfection and I've been looking for a beach club to replace it ever since. Does this place hit the spot? Abdolutely.
My only negative comments are that management and the ladies greeting you, bar one, are not very friendly at all bordering on a bit stuck up and unapproachable which is unnecessary and a bit off putting. You can have that exclusive vibe and approach but if done well they should still manage to be down to earth and approachable.
They did ask how my day was as I left but it was obviously a tick box exercise. They weren't genuinely interested it appeared they were more interested in looking cool and charging my card.
Will I be back? As a treat absolutely.
The prices are a bit OTT and I wouldn't mind them so much if management and greeting staff were a more friendly. Admittedly I came for a relaxing time at the beach club and not looking for new friends but it would help and add to the overall experience.