This was an unexpected find!! Massa is a wonderful little beach town. Had such a nice stay at Hotel Gabrini. The room was nice and very comfortable. Hotel is very clean and conveniently located. The staff was extremely good! Elena at the front desk was so helpful and we so appreciated her assistances. We liked it so much we booked another stay!

Been here with my wife for a week for an excursion through Tuscany, with a group.
Very friendly welcome. Our room was OK, though the shower cabin entrance was too small. Cleaning the room was OK.

BUT:
for some strange (money?) reason, we were during breakfast and dinner treated like 2nd row guests.
F.I. breakfast: where other residents (not from a group) got croissants and bread, we were surprised with only one warm bread for a group of 34. When we asked for more, we were told there was none or the waiter pointed at the basket with slices of cold bread. After 4 days juice was out of order, never came back.
Dinner was even worse: we got such limited non vitamin cheap portions, we had to go to a restaurant afterwards or eat warm during lunch somewhere else. Rosé and or Sprite was sold out after 5 days, never returned...
The waiters (with two exceptions) had no idea how to serve dinner, no etiquette at all, no smile on their face, no fun doing their job.

SO:
though Tuscany is great and we met a lot of friendly Italian, I would not recommend this hotel. I was not treated as a guest, but as a necessary source of income.
I for sure will never return here.