I will be traveling to Geneva in the coming months... I have never been there. It is my understanding that a Daytona Rolex (Stainless Steel) is roughly $7,500 - $8,500 retail price.
However, any authorized Rolex dealer/jeweler will normally sell this watch for $11,500 -$12,000.
Is it possible to buy this watch (or any Rolex) directly from Rolex (headquarters/store) without the Jeweler/watch store mark up? Or, do you have do purchase from an "authorized Rolex dealer," and subject to their mark up, etc.
Bottom line... Is it a much better deal to purchase a Rolex in Geneva?