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Icco Pizza

#1,259 of 17,953 Restaurants in London
Certificate of Excellence
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46 Goodge Street, London W1T 4LU, England
+44 20 7580 9688
11:00 - 23:00
Closed now
See all hours
Sun - Thu 11:00 - 23:00
Fri - Sat 11:00 - 00:00
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291 Reviews from our TripAdvisor Community

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Showing 244: English reviews
Level Contributor
41 reviews
41 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
Reviewed 2 days ago NEW

Love this place. Used to always come here as a student while at UCL Still come back every now and then for just a cheap eat Pizza.

Thank Oliver O
London, United Kingdom
Level Contributor
3 reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
Reviewed 5 days ago NEW via mobile

Will come here every time I crave pizza! Excellent quality pizza at a very cheap price! The service is very fast too!

Thank Rabee0715
London, United Kingdom
1 review
Reviewed 6 days ago NEW

Despite the fact I had to wait for 10 min for my pizza, it ends up they made the wrong one..... Instead of Capricosa with top-up pepperoni, for some reason, they decided to give me an "additional touch" of anchovies..... you can imagine... overall taste was far from being nice and tasty.....Unfortunately, because of the order delay, I had to... More 

Thank JulianoC
London, United Kingdom
Level Contributor
42 reviews
24 restaurant reviews
common_n_restaurant_reviews_1bd8 30 helpful votes
Reviewed 6 days ago NEW via mobile

Icco represents unbeatable value and quality for the price. I've got a margarita from there pretty well every week for the last ten years and I've never had a duff one. Which is incredible really....

Thank gizmoclunky
London, United Kingdom
Level Contributor
20 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
Reviewed 4 weeks ago via mobile

Pizzas might not be crispy but taste reasonable good considering the price. The service was really quick.

Thank netefreeman
London, United Kingdom
Level Contributor
31 reviews
25 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
Reviewed 12 March 2017 via mobile

The restaurant decor, pricing and service all come together to inform you just as you enter how the food will be. Your mind will expect nothing fancy and will understand the concept immediately. Cheap food served fast in non fussy way (Think = McDonalds + Nando's + Pizza). No fancy mouth watering artisan Pizzas but pizzas made quick. Self service... More 

1 Thank J M
1 review
common_n_restaurant_reviews_1bd8 3 helpful votes
Reviewed 10 March 2017

I usually go to ICCO a lot but after this last visit I will never go again! After realising there was Ham on my vegetarian pizza, I proceeded to tell the manager that I was not happy with my pizza and that I would like a refund. I did not feel comfortable eating in a place where there was a... More 

3 Thank Anabel K
Dublin, Ireland
Level Contributor
37 reviews
22 restaurant reviews
common_n_restaurant_reviews_1bd8 14 helpful votes
Reviewed 7 March 2017

I've eaten at ICCO the last three times I've been to London. Great thin crust pizza at amazing prices - around GBP 5 for a pie, even with a toping. The pies aren't large, but at the price, if you are hungry, ordering two is not an expensive proposition. Nice selection of topings, tho as a traditionalist I go for... More 

Thank The_EPU
London, United Kingdom
Level Contributor
5 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
Reviewed 23 February 2017

Whoever voted so high for this place obviously never had a real pizza! Today at work I was asked to order some pizzas and I told everyone there's no way I'm ordering from any of the well known fast food/[pizza chains.I said I'll get proper pizza. I ordered 6. As many as 6. And guess what? 4 of them are... More 

1 Thank dagnetherebel
Level Contributor
45 reviews
25 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
Reviewed 22 February 2017 via mobile

Found this place about a year ago. Managed to find it again. REAL coffee and croissant included Super value a great quality. I need to come back to try a pizza. May be lunch time.

Thank Nigel T

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Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    4.5 of 5 bubbles
    3.5 of 5 bubbles
Average prices
USD 5 - USD 13
Italian, Pizza, Fast food, Vegetarian Friendly, Vegan Options
Lunch, Dinner, After-hours
Restaurant features
Takeout, Seating, Television, Highchairs Available, Accepts American Express, Accepts Mastercard, Accepts Visa, Wheelchair Accessible
Good for
Child-friendly, Cheap Eats, Kids, Groups
Open Hours
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 00:00
11:00 - 00:00
Location and Contact Information
  • Address: 46 Goodge Street, London W1T 4LU, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Fitzrovia
  • Neighbourhood: Fitzrovia
  • Phone Number: +44 20 7580 9688
ICCo was established in 1999 with a clear concept in mind. High quality, good value pizza made daily with fresh dough on the premises by experienced pizza chefs. We wanted to create a price structure which would appeal to customers who wanted to be able to eat pizzas at anytime of the day or night and didn't want the formality of a typical restaurant. The ambience we wanted to create was casual but highly functional hence the abundance of stainless steel and strong lines. Our main aim remains the same today, a fair price for fresh high quality ingredients with no preservatives or colouring and consistently tasty pizzas.

Everyone who has visited and tasted our food at ICCo always seems to return for more. The feed back we get everyday is great and it seems as if our reputation precedes us. ICCo pizza is spreading everyday through "word of mouth".

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Icco Pizza and other visitors
1 question
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Brisbane, Australia
5 months ago

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Questions? Get answers from Icco Pizza staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in Fitzrovia

Neighbourhood Profile
This sophisticated and sociable slice of Central London is a shopper’s paradise, offering the latest fashions, gadgets, and souvenirs. Fitzrovia is conveniently located between the major retail thoroughfares of Regent Street to the west and Tottenham Court Road to the east, with a handful of well connected Tube stations dotted around the area for easy transport. This neighbourhood is a favorite among foodies as well, with an impressive number of quality restaurants, pubs, cafes and food shops vying for your patronage – especially along Charlotte Street and near Goodge Street Station.
Explore this neighbourhood