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Icco Pizza

46 Goodge Street, London W1T 4LU, England
+44 20 7580 9688
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  • Excellent50%
  • Very good33%
  • Average11%
  • Poor2%
  • Terrible4%
Travellers talk about
“pizza” (212 reviews)
“turnover” (3 reviews)
“chilli” (4 reviews)
Open Now
Italian, Pizza, Fast food, Vegetarian Friendly, Vegan Options
46 Goodge Street, London W1T 4LU, England
All Details
Write a ReviewReviews (345)
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1 - 10 of 290 reviews

Reviewed 1 week ago

ICCO has been running for many years now, and I do try to pop there as often as possible. They staff are friendly, and the service is quick. Weather you are dining in or grabbing a take-away, its always a pleasant experience. The pizzas taste...More

Thank OhOhBobby
Reviewed 1 week ago

My daughter recommended this place and as I love pizza decided to give it a go. The staff were polite, the pizza made fresh, quick service also. But thats where it stops.... The pizza was not nice, the toppings were cheap and tasted very unpleasant....More

Thank christines-holidays
Reviewed 2 weeks ago via mobile

As a student ICCO is superb, the pizzas are excellent and can’t be beaten on price. At just £3.95 for a 12” freshly baked Margherita pizza, you can’t complain!

Thank Huw W
Reviewed 2 weeks ago via mobile

I don’t know why this place isn’t 5 stars - the pizza is amazing, better than places like Franco Manca etc, and costs a fraction of normal London prices. I love that you can customise your pizza, with so many options without racking up the...More

Thank NorthLondonFoodie51
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

NorthLondonFoodie51 thank you so mcuh for your wonderful review. We really appreciate it here at ICCO. We work hard to try to offer our customers an experience consisting of great quality, great value, wide variety and a vibrant atmosphere. Reviews and ratings like this really...More

Reviewed 3 weeks ago

Been to Goodge Street branch several times, always friendly welcome, very quick service, hot and tasty Italian pizzas and amazing value for money, eaten in and take away, advantage of eat in is the chilli oil.

Thank storeshipuk
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

Storeshipuk thank you for the time you took in leaving this great review and giving us a 5* rating. It means so much to all of us here at ICCO.

Reviewed 4 weeks ago

Icco presents itself as a restaurant offering "Freshly Made Traditional Italian Pizza". Somewhere in their website or in their restaurant you will also notice that they use Halal Turkey ham instead of ham... that is, they only serve reformed turkey meat instead of real Italian...More

Thank Paolo R
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 3 weeks ago

Dear Paulo, Thank you for your review. Firstly I would like to clarify a few things: Freshly made? Yes our pizzas are prepared freshly on site by our head chef who has had over 20 years experience as a Chef working in Naples before moving...More

Reviewed 12 March 2018

The pizza is so d-e-l-i-c-i-o-u-s! The price is ideal for students. It locates next to a mosque and serves halal pizza so this is a must-visit for Muslim friends.

Thank Febi F
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

Thank you Febi F for this review and amazing rating. We really appreciate your time and your words. We hope to see you again soon.

A TripAdvisor Member
Reviewed 2 March 2018 via mobile

The pizzas here are amazing. Can’t recommend this place enough. I’m Scottish and visit London a couple of times per year. I come here for pizza every time I visit London. It’s one of the things I most look forward to. I’ve been visiting Icco...More

Thank A TripAdvisor Member
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

Thank you so much for this wonderful review and rating. We are so blown away by the fact that when you do come down to London you pop in and visit us. Means the world. You are right we have only ever upped the prices...More

Reviewed 25 February 2018 via mobile

Just what the doctor ordered quality stuff. I love this joint nice stuff and nice people. Even saw the feds making a order and was very excited to eat. Thanks guys will come again defo

Thank imstillfrank
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

imstillfrank, you are correct we get a lot of "feds" coming in and ordering because they alike many others are fed up being charged extortionate prices for fresh pizza. Thank you for your review and rating means the world to us here at ICCO.

Reviewed 18 February 2018

Super good value, authentic yummy pizza! Would love ICCO to sell wine by the bottle/glass as would be the perfect pre-party dinner place! But nonetheless, such a great find in the typically expensive area.More

Thank Liam T
Tamer K, Owner at Icco Pizza, responded to this reviewResponded 2 weeks ago

Liam T, Thank you for writing this review and for giving us such a great rating. We will always endeavour to be the pizzeria where you can get fresh, fast, great value for money traditional Italian pizza. We hope you continue to be a valued...More

This sophisticated and sociable slice of Central
London is a shopper’s paradise, offering the latest
fashions, gadgets, and souvenirs. Fitzrovia is
conveniently located between the major retail
thoroughfares of Regent Street to the west and
Tottenham Court Road to the east, with a handful of
well connected Tube stations dotted around the area
for easy transport. This neighbourhood is a favorite
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Ask a question
Questions & Answers
18 November 2016|
AnswerShow all 2 answers
Response from ICCoPizza | Property representative |
Unfortunately we do not, but we are looking into this and could be something introduced in the near future. Kind regards
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
USD 6 - USD 14
Lunch, Dinner, After-hours
Restaurant features
Takeout, Seating, Television, Highchairs Available, Accepts American Express, Accepts Mastercard, Accepts Visa, Reservations, Wheelchair Accessible, Accepts Credit Cards
Good for
Kids, Child-friendly, Groups
Open Hours
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 12:00 am
11:00 am - 12:00 am
Location and Contact Information
  • Address: 46 Goodge Street, London W1T 4LU, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Fitzrovia
  • Neighbourhood: Fitzrovia
  • Phone Number: +44 20 7580 9688
  • E-mail
ICCo was established in 1999 with a clear concept in mind. High quality, good value pizza made daily with fresh dough on the premises by experienced pizza chefs. We wanted to create a price structure which would appeal to customers who wanted to be able to eat pizzas at anytime of the day or night and didn't want the formality of a typical restaurant. The ambience we wanted to create was casual but highly functional hence the abundance of stainless steel and strong lines. Our main aim remains the same today, a fair price for fresh high quality ingredients with no preservatives or colouring and consistently tasty pizzas. Everyone who has visited and tasted our food at ICCo always seems to return for more. The feed back we get everyday is great and it seems as if our reputation precedes us. ICCo pizza is spreading everyday through "word of mouth".
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