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Search Engines Look for Customers --And the Sure Bets
The Boston Globe
November 6, 2005

TripAdvisor.com, the Needham website, is constantly taking the pulse of its customers looking for trends.  “Think about it,? said Christine Petersen, senior vice president of marketing for TripAdvisor. “If you’re out to a dinner party, travel is one of the first topics that comes up.  People like to share experiences and learn from others.?  The company last week took this notion to a whole new level, releasing a survey of 3,000 customers that yielded information on everything from where they want to go to what they take with them when they do go.