The colossal towers were built by Bologna's important families in the 12th century.

It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life. The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day. !!!

Inaugurated in 2001, the Lamborghini Museum, located in the Italian Motor Valley, has been updated to become MUDETEC, Museum of Technologies. It is where the company’s captivating history, iconic models and tours of the production lines tell the story of over 50 years of innovation that project Lamborghini into the future. Models range from the early visionary creations of Ferruccio Lamborghini’s genius, like the Miura and Countach, to the more recent and exclusive super sports cars, like the Sesto Elemento, the hybrid concept car Asterion, the Veneno and Centenario limited editions, the Aventador SVJ and the Huracán EVO RWD. MUDETEC offers an increasingly interactive experience, also thanks to the new driving simulator and the #lamborghinimudetec app, with which the excitement and discovery of the vehicles on display are amplified with augmented reality.