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The Place Firenze

Piazza di Santa Maria Novella 7, 50123, Florence Italy
COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
USD 682
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Official WebsiteUSD 695
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Prices are provided by our partners, and reflect total costs of the stay, including all taxes and fees known to our partners. Please see our partners for more details.
Payments made by partners impact the order of prices displayed. Room types may vary.
Traveller (327)
Room & Suite (115)
Dining (58)
Payments made by partners impact the order of prices displayed. Room types may vary.
Travel safe during COVID-19
Visit our Travel Safe hub to see how we're helping you make more informed travel decisions during COVID-19.
What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitiser available to guests & staff
  • Paid stay-at-home policy for staff with symptoms
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Updated 19/02/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 19/02/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#28 of 420 hotels in Florence
Travellers' Choice
Located in the heart of the city, The Place Firenze is an exceptional haven, more like a sophisticated Home than a hotel, adored by everyone who stays behind its discreet townhouse facade. Inside, it is elegance epitomized, with centuries worth of artifacts and lovingly homemade food served all day in its comfortable lounges. This is where different stylistic philosophies are harmoniously joined together: a Charles X fireplace, objects from the 70s, neoclassical furniture and lamps from the 50s, fit perfectly with the sleek masculine soft-colored décor. In between forays to explore the city, retreat to the hotel for drinks or perhaps a homemade cake. Watch the world go by on the al fresco Terrace in Piazza Santa Maria Novella, relax with a spritz in The Bar or on the private Rooftop Terrace with its citywide views. The Kitchen, with its refined atmosphere, serves excellent organic Tuscan and Italian specialties. The knowledgeable concierge team will happily arrange exclusive and unique experiences.
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Full view
Property amenities
Valet parking
Free High Speed Internet (WiFi)
Free breakfast
Pets Allowed ( Dog / Pet Friendly )
Meeting rooms
Paid private parking nearby
Bar / lounge
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Special diet menus
Rooftop terrace
Baggage storage
Non-smoking hotel
Shared lounge / TV area
24-hour front desk
Dry cleaning
Laundry service
Ironing service
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Room features
Soundproof rooms
Air conditioning
Flatscreen TV
Sofa bed
Private balcony
Room service
Seating area
VIP room facilities
Wardrobe / wardrobe
Bottled water
Clothes rack
Private bathrooms
Wake-up service / alarm clock
Walk-in shower
Bath / shower
Complimentary toiletries
Hair dryer
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Room types
City view
Landmark view
Non-smoking rooms
Family rooms
Good to know
Languages Spoken
English, French, German, Italian


Full view
100Great for walkers
Grade: 100 out of 100
449Restaurantswithin 0.5 km
233Attractionswithin 0.5 km
745Reviews14Q+A100Room tips
Traveller rating
  • 634
  • 72
  • 23
  • 9
  • 7
Time of year
Traveller type
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Selected filters
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  • English
Popular mentions
EmandDee wrote a review Jan 2021
London, United Kingdom145 contributions74 helpful votes
The JK is extraordinary, it is like being a guest in an elegant home with the warmest of hosts. The rooms are luxurious and the design lovely but what makes it special is the staff. From your welcome in what feels like a cosy study, to never having to give your name or sign for anything, it is like being greeted and looked after by friends. Lovely food and excellent restaurant recommendations. Lorenzo also organised two super trips, one a private day trip around the Tuscan vineyards and to Siena, one a walking tour of Florence. One small tip - a bell on tables (like in Japan) to call staff from the terrace might be useful? But that is a tiny suggestion - how otherwise do you improve on perfection? We almost don't want to go to another JK in case it isn't so special. I was there for my birthday and was given a little cake and a gift of their wonderful "house room scent" - I'd asked where to buy it so a thoughtful choice.
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Date of stay: September 2020
JulieAG wrote a review Dec 2019
Houston, Texas86 contributions49 helpful votes
What a treat. We fell in love with this hotel that doesn’t feel anything at all like a hotel but more like a cozy home. We were treated like family by Maria, Lily and Fredrick and the entire crew who cared for our every need. We were greeted with a welcome drink and showed to our adorable room that also contained a welcoming bottle of Prosecco and yummy snacks. The Pink Room is simply adorable! While we only stayed one night, we experienced the treat of a lifetime. Thank you! You have perfected hospitality❤️.
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Date of stay: December 2019Trip type: Travelled as a couple
2 Helpful votes
X133YWmary wrote a review Nov 2019
New York City, New York6 contributions3 helpful votes
I cannot recommend this hotel highly enough. The staff is incredibly nice, professional, and attentive. They go above and beyond anything I’ve ever seen. The rooms are clean and comfortable. Overall the stay here was a very lovely experience.
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Date of stay: November 2019
Sleep Quality
Journey658652 wrote a review Nov 2019
San Jeronimo, Costa Rica4 contributions1 helpful vote
Great location, warm, cool, and classic property. Feeling at home while pampered by a great staff that almost anticipated our needs. Detailed oriented service, high quality well served food, linens, etc. Any request was possible and immediately granted. Great boutique experience!
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Date of stay: November 2019Trip type: Travelled as a couple
worldtraveler952015 wrote a review Nov 2019
Naples, Florida99 contributions162 helpful votes
Although it is not a large hotel with many amenities, it is beautiful, and each room is unique and different from the others, with the best service in Florence! We had three separate rooms for ourselves and two teens. Impeccable attention to your every need, including getting us coffee in the morning from the cafe, holding the heavy keys while we leave for the day, recognizing who we are, planning excursions and airport limos for us with ease and great care. They have a fantastic cafe attached to their hotel, and their location is prime. Walking distance to the river and shops and sights, and in a beautiful square. I highly recommend this for you.
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Date of stay: June 2019
Room Tip: Rooms with a view of the square are nice!
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USD 455 - USD 836 (Based on Average Rates for a Standard Room)
jk place firenze florence, jk place firenze hotel florence
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Centre / Santa Maria Novella
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Frequently Asked Questions about The Place Firenze
Which popular attractions are close to The Place Firenze?
Nearby attractions include Mercato Centrale (0.5 km), Florence in few hours (0.4 km), and Massai Orafi in Florence (0.5 km).
What are some of the property amenities at The Place Firenze?
Some of the more popular amenities offered include free wifi, free breakfast, and an on-site restaurant.
Which room amenities are available at The Place Firenze?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at The Place Firenze?
Guests can enjoy free breakfast, an on-site restaurant, and a lounge during their stay.
Is parking available at The Place Firenze?
Yes, a parking garage, paid private parking nearby, and valet parking are available to guests.
What are some restaurants close to The Place Firenze?
Conveniently located restaurants include Ristorante Brandolino, Ristorante OLIVIERO 1962, and Bambi Trippa e Lampredotto.
Is The Place Firenze located near the city centre?
Yes, it is 0.6 km away from the centre of Florence.
Are any cleaning services offered at The Place Firenze?
Yes, dry cleaning and laundry service are offered to guests.
Are pets allowed at The Place Firenze?
Yes, pets are typically allowed, but it's always best to call ahead to confirm.
Which languages are spoken by the staff at The Place Firenze?
The staff speaks multiple languages, including English, French, German, and Italian.
Are there any historical sites close to The Place Firenze?
Many travellers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.6 km), Florence American Cemetery (7.7 km), and Basilica of Santa Croce (1.1 km).