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Via Fiume 5, 50123, Florence Italy
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COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
USD 222
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Free cancellation until 27/06/22
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Prices are provided by our partners, and reflect total costs of the stay, including all taxes and fees known to our partners. Please see our partners for more details.
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Traveller (192)
Dining (34)
Videos (1)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Payments made by partners impact the order of prices displayed. Room types may vary.
Travel safe during COVID-19
Visit our Travel Safe hub to see how we're helping you make more informed travel decisions during COVID-19.
What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Hand sanitiser available to guests & staff
  • Stay-at-home policy for staff with symptoms
  • Regularly sanitised high-traffic areas
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Updated 22/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
A note from Eco Urban B&B
Updated 22/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#1 of 796 B&Bs / Inns in Florence
Travellers' Choice
Eco Urban B&B Florence awaits you on the 1st floor of a historic Florentine building, but don't let the facade deceive you... on the inside you’ll find 6 brand new rooms filled with ecoconscious style and comfort, plus an exclusive outdoor space where you can relax and just get away from all the hustle and bustle of the city. Every morning you will be able to enjoy our organic buffet , catering to all our guests’ needs: a fresh mix of the classic and the unusual, with organic, gluten-free, vegetarian & vegan options among others. Eco Urban B&B is more than a simple bed&breakfast! All our guests have access to the services of our partner hotel, located a stone's throw away: reception h24, concierge, luggage deposit. Nature is our inspiration, since we think it's a responsibility of everyone to protect it, we wish to set an example and send a clear message that we care. Therefore, we made it a main theme of our B&B, using organic and recycled materials throughout the place.
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Property amenities
Paid public parking nearby
Free High Speed Internet (WiFi)
Free breakfast
Baggage storage
Express check-in / check-out
Private check-in / check-out
Bar / lounge
Breakfast buffet
Breakfast in the room
Complimentary tea
Special diet menus
Non-smoking hotel
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Room features
Air conditioning
Flatscreen TV
Bath / shower
Bottled water
Laptop safe
Complimentary toiletries
Hair dryer
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Room types
Non-smoking rooms
Family rooms
Good to know
Languages Spoken
English, Italian


Full view
100Great for walkers
Grade: 100 out of 100
356Restaurantswithin 0.5 km
111Attractionswithin 0.5 km
198Reviews4Q+A17Room tips
Traveller rating
  • 193
  • 4
  • 1
  • 0
  • 0
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Popular mentions
Erika H wrote a review Oct 2021
4 contributions2 helpful votes
We were with some friends at the Urban’s hotel Florence. We had a huge room in this lovely ECO place and it was close to the other hotel. The location was perfect. The room was big enough, comfortable, clean. There’s a cozy and relaxing garden, you feel like in paradise but you are in the middle of the city centre, its incredible! Gabriella prepared a fresh breakfast everyday, you can choose it the day before through à la carte menù. We hope to come back in Florence soon. Thank you!
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Date of stay: October 2021Trip type: Travelled as a couple
1 Helpful vote
Response from serena forzieri, Proprietario at Eco Urban B&B
Responded 14 Oct 2021
Dear Erika H, We honestly cannot thank you enough for your fantastic review of our Eco Urban BB. We are so pleased to know how much you loved your stay with us on your recent visit to Florence. Our aim is to create a serene and comfortable place for our guests to enjoy their time. We're glad you took advantage of our peaceful garden which is indeed unexpected in our city. We hope we have helped you to make this trip a memorable thanks our team, especially Gabriella who will be certainly thrilled to read your words. We hope to have the pleasure of welcoming you back very soon. Warm regards, Giovanni Front Desk Agent
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Antoine R wrote a review Aug 2021
Paris, France114 contributions101 helpful votes
The location is very bad, you are on the ground floor of a busy street with cars. Plus it's not Eco in any way, when asking what's Eco about it, they say they try to reduce plastic usage which isn't the case at all. Also they tell you at breakfast the chocolate is Vegan, while it has 18% cows milk :) In the shower they only have a rainshower which isn't practical. Though the room was clean, big, and the staff very friendly. Plus watch out you have to check in in another hotel.
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Date of stay: August 2021Trip type: Travelled with family
Room Tip: Take other hotels in the center, we took another hotel with a much better location, and the...
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1 Helpful vote
Response from serena forzieri, Proprietario at Eco Urban B&B
Responded 18 Aug 2021
Dear 606antoiner, Thank You for taking time to share a review on your experience about your stay with us. We are very pleased that you had good time with us and enjoyed our friendly and professional staff and the comfort of our rooms. Regarding the cleanliness of the room, we thank You about Your feedback. Our standards are really high and our housekeeping procedure strict in order to meet our guests' expectations. Concerning our Eco sostenibility concept, please consider that the property has been created using natural materials, saving enery system and natural amenities. Furthermore , our breakfast offers not only a wide choice of vegan and gluten free products but also many km 0 products from local production. We look forward to welcoming you back in future to let You experience more of our Eco Urban BB Warmest regards, Giovanni Front Desk Agent
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Vera C wrote a review July 2021
Switzerland23 contributions12 helpful votes
Eco Urban was a wonderful surprise, located in Santa Maria Novella neighbourhood, with easy walking distance to Unita tram station, makes it a perfect place to reach both airport and the central railway station. The rooms are spacious, beautifully furnished and spotlessly clean. I appreciated attention to details rarely seen in hotels: USB outlets, slippers, smart air conditioning system. The fresh and delicious breakfast can be served on an inner terrace - adding a special charm to the place. Gabriella is a warm and attentive host, she'll see to your every need.
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Date of stay: July 2021
Sleep Quality
Room Tip: Conveniently located to get both to the airport and to the central railway station.
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Response from serena forzieri, Proprietario at Eco Urban B&B
Responded 31 July 2021
Dear Vera C, Thank you indeed for relaying your great feedback of your stay at our Eco Urban BB. As You wrote, Eco Urban BB is the perfect base to explore Florence and its historical center, museums and shopping streets as everything is in a walking distance. Your remarks about our breakfast in particular make us very happy because our team works hard on offering great products in a nice setting with an impeccable service. We are delighted that you enjoyed our warm and welcoming staff. It is a great pleasure to read you kind comments about how Gabriella was able to help you and made you feel welcome. We hope to have the pleasure of welcoming you back Kind regards, Giovanni Front Desk Agent
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Mary J wrote a review June 2021
1 contribution2 helpful votes
We stayed here with my family for one day. It was really comfortable and the breakfast was really good. And it’s really near to the station and few walks from the centre. The receptionist gave us a map of the city and explained us the touristic parts of the city. We really enjoyed our stay. I highly recommend this place if you visit Florence.
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Date of stay: May 2021Trip type: Travelled with family
2 Helpful votes
Response from serena forzieri, Proprietario at Eco Urban B&B
Responded 26 June 2021
Dear Mary J., Wwoowww, thank you so much for giving us top score on TripAdvisor!!!! We are very pleased that you had such a wonderful time and loved everything from the location, the staff and the breakfast. As You mentioned, Eco Urban BB is located in the lively area of San Lorenzo Market, few minutes walking distance far from the Central Station and the main attractions of Florence. We are really passionate about the art and history of Florence and it is a pleasure for us to give all the information a Guest may need to enjoy our beautiful city. We hope to welcome you back in future. Warmest regards Giovanni - Front Desk Agent
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Wanderer wrote a review June 2021
1 contribution
My partner and I stayed here at the end of May in a deluxe room soooo nice . The accommodation was incredibly comfortable, spacious and clean. Great Staff so friendly and always happy to help us all day and night . Breakfast was super delicious and everyday fresh. THANK YOU for everything!!! See you next time .
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Date of stay: June 2021Trip type: Travelled as a couple
1 Helpful vote
Response from serena forzieri, Proprietario at Eco Urban B&B
Responded 16 June 2021
Dear Finnsss, We are over the moon you have been able to take the time to share such lovely review We are glad to know that you enjoyed our international breakfast which has specially been created to surprise our guests with a great and varied selection of meals accompanied by first quality products. It is very important to us to make you feel at home and to provide a perfect guest experience from the moment you pass the door until the moment you leave the hotel. We are glad to know that you had a wonderful experience, that our service exceeded your expectations thanks to our team. We hope to have the pleasure of welcoming you back very soon. Warm regards, Giovanni - Front Desk Agent
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USD 128 - USD 267 (Based on Average Rates for a Standard Room)
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Center / Santa Maria Novella
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Frequently Asked Questions about Eco Urban B&B
Which popular attractions are close to Eco Urban B&B?
Nearby attractions include Mercato Centrale (0.2 km), Jimmy's Leather Collection (0.4 km), and Michelangelo Florentine Leather (0.2 km).
What are some of the property amenities at Eco Urban B&B?
Some of the more popular amenities offered include free wifi, free breakfast, and a lounge.
Which room amenities are available at Eco Urban B&B?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at Eco Urban B&B?
Guests can enjoy free breakfast, a lounge, and complimentary tea during their stay.
Is parking available at Eco Urban B&B?
Yes, paid public parking nearby is available to guests.
What are some restaurants close to Eco Urban B&B?
Conveniently located restaurants include Indian Palace, Indian Restaurant Crown of India Florence, and Osteria Vecchio Cancello.
Is Eco Urban B&B located near the city centre?
Yes, it is 1.0 km away from the centre of Florence.
Which languages are spoken by the staff at Eco Urban B&B?
The staff speaks multiple languages, including English and Italian.
Are there any historical sites close to Eco Urban B&B?
Many travellers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.7 km), Basilica of Santa Croce (1.3 km), and Basilica San Miniato al Monte (2.2 km).