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Address: Via Fabretti 5 | Giovanni Baiano, Deruta, Italy
Phone Number:
+39 392 525 8777
Recommended length of visit: <1 hour

   Antica Fornace Baiano is a genuine historical and cultural...

   Antica Fornace Baiano is a genuine historical and cultural treasure -not to be missed- with beautiful pottery!ANTICA FORNACE DERUTA, located in the historic center, is always open. It is a genuine family run pottery shop, with an exceptional museum, a one-of-a-kind antique collection of pottery from the original largest pottery factory in Deruta complete with artists renderings and prototypes from over the centuries. Also inside the shop is the first kiln of Deruta, an Etruscan and Medieval pottery kiln to explore, with all of the artistic history of the birth of pottery in Deruta and fragments on display. Don't lose time and energy. ANTICA FORNACE DERUTA is the first place you need to see when you come to Deruta to understand and live again the history, the tradition, the passion, and the beauty that Deruta has given to the world for centuries through its art of hand painted pottery. Learn it from a family of quality artists and artisans, the Baiano family. The shop is open every day, all day. You will recognize the building by all the colorful pieces and shards of pottery embedded in the wall – always a favorite photo-op. The Baiano family lives above and is always available. Someone is usually in the shop, if not, either call up to the window ... Francesco! ... or call the son, Giovanni! who runs the shop and speaks English. In the shop, they sell all types of pottery using the unique designs from their collection for the table and home furnishings, wedding gifts and plates, and more. They also do custom table service in the antique style or from a piece of art that you like. When you buy a piece of pottery from ANTICA FORNACE DERUTA you bring an exclusively personal and unique piece into your home. We await your visit!

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TripAdvisor Reviewer Highlights

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A must stop when you are in Umbria

If you are looking for unique and hand made traditional ceramics, then you not need to look any further. This place is great and has a great atmosphere that is set by the owner... read more

Reviewed 2 February 2017
Mike P
Huntington Beach, CA
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83 Reviews from our TripAdvisor Community

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Showing 48: English reviews
Huntington Beach, CA
Level Contributor
63 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 30 helpful votes
Reviewed 2 February 2017

If you are looking for unique and hand made traditional ceramics, then you not need to look any further. This place is great and has a great atmosphere that is set by the owner who takes the time to explain the history of everything in his shop. It is a virtual museum in the store. We bought several pieces and... More 

1 Thank Mike P
London, United Kingdom
Level Contributor
14 reviews
common_n_attraction_reviews_1bd8 18 helpful votes
Reviewed 3 September 2016 via mobile

An amazing place with a fascinating history; an opportunity to explore the history of Deruta's famous majolica in one shop. We took a liking to a plate design and ordered one similar which was made from scratch in just over a week. Deruta is the home of an ancient craft and this is a great place to discover it.

1 Thank TimW64
Sparks, Nevada
Level Contributor
91 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 38 helpful votes
Reviewed 30 June 2016 via mobile

Wandered over to look at the antique furnace which dates back to the Etruscan times. You can actually walk inside and see the fragments and other items found in the kilns when they were discovered. Lots of interesting pieces in the little museum which show the history of ceramics in the area and also the work of the 4 generations... More 

2 Thank Etrusci
Level Contributor
39 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
Reviewed 3 June 2016

My friend from Idaho took me to Antica Fornace. Giovanni is really nice, informative and I loved the mini museum. There are so many fabulous designs to choose from it made it hard to decide! The exterior of the building is embossed with ceramics from the ages, really cool.

1 Thank kathy t
Level Contributor
85 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 39 helpful votes
Reviewed 4 May 2016

This was a most delightful experience. We met the Italian owner (whose family has been making ceramics for, pretty much, ever.) and his Amercian wife. Their family home is located above some ancient Etruscan ovens (which had been covered for centuries and were only (relatively) recently discovered. They have an amazing collection of ceramics----including fragments from way way back. Many... More 

2 Thank bucci
Florence, Italy
Level Contributor
35 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
Reviewed 15 January 2016

I spent almost a month at the Scuola de Arte Rainieri, in Deruta. The Antica Fornace, is in the old city of Deruta, has a mini-museum of photographs that document the history of this ceramic town from the perspective of a family that has been in the ceramic business for hundreds of years. There are great pictures of the original... More 

1 Thank Mirna G
Grosse Pointe, Michigan
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
Reviewed 29 October 2015

Antica Fornace Deruta is located in the popular ceramics production city of Deruta, Italy. The establishment is off the main street, but searching for it on narrow streets of the old city is half the fun. The business is family owned and operated and has been in Deruta for several generations. When entering the shop you will immediately notice a... More 

2 Thank Robert S
Portland, Oregon
Level Contributor
256 reviews
109 attraction reviews
common_n_attraction_reviews_1bd8 119 helpful votes
Reviewed 28 September 2015

We spent some weeks in Italy before we found the shop from which we wanted to bring home momentos and gifts. The key reasons for shopping at Antica Fornace Deruta are three. First, the ceramics are lovely--some designs are new, but most are based on the best from past centuries. Second, the shop has a history. You can step into... More 

2 Thank Iambic
Sydney, Australia
Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 18 September 2015

Lovely place to visit in Deruta. The ceramics for sale are beautiful, especially the ceramics that he creates that replicate antique pieces. He makes an olive oil/vinegar bottle that is very unique and must be purchased. The owner took a lot of time to explain the pieces to me and his mini museum out the back is very informative.

2 Thank cami33
Baltimore, Maryland
Level Contributor
4 reviews
common_n_attraction_reviews_1bd8 9 helpful votes
Reviewed 16 September 2015

I am an Italian pottery addict and have several pretty pieces in my home from travels to Italy, but the overall interesting and high-quality inventory in this beautiful shop gave me pause. After a chat with the dear expert owners, my husband and I walked out with two very special additions for our place. A total plus is that they... More 

1 Thank lmp1951

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