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The Shop at NBC Studios

30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
+1 212-664-3700
Review Highlights
Nice Boutique

You've seen them on TV and you've laughed at jokes and enjoyed their stories. Here is the chance to... read more

Reviewed 2 days ago
Manuel M
Beirut, Lebanon
Fun shop with good range of merchandise

We called in this shop to look for souvenirs. There is a mock up of the Good Morning studio and a... read more

Reviewed 2 weeks ago
Liz H
Lichfield, United Kingdom
via mobile
Read all 212 reviews
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Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.
  • Excellent30%
  • Very good37%
  • Average22%
  • Poor6%
  • Terrible5%
Travellers talk about
“jimmy fallon” (16 reviews)
“fun store” (5 reviews)
Open Now
All hours
Hours Today: 08:00 - 21:00
Suggested Duration: < 1 hour
30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
+1 212-664-3700
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Reviews (212)
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1 - 10 of 138 reviews

Reviewed 2 days ago

You've seen them on TV and you've laughed at jokes and enjoyed their stories. Here is the chance to experience their studios and their merchandise. Nice boutique with lots of stuff to buy if ur a fan of Jimmy Fallon and all those NBC studio...More

Thank Manuel M
Reviewed 2 weeks ago via mobile

We called in this shop to look for souvenirs. There is a mock up of the Good Morning studio and a chair from "The Voice", where you could press the button on the desk. Merchandise available from many famous shows, such as Friends, The Office...More

Thank Liz H
Reviewed 4 weeks ago via mobile

Tours for the NBC studios start in the back of the store. Nice store with souvenirs for all the great NBC shows. Sit in a coach chair from the Voice or Hoda and Kathy Lee's desk. We were asked if we wanted to see Seth...More

Thank hobozoo
Reviewed 4 weeks ago via mobile

Get a picture in "the Voice" Chair or behind the "NBC desk" with coffee cups in between shopping for your favorite NBC show items past and present. Everything from "Friends" to "Friday Night Lights" to "SNL" to the "TODAY Show" is represented with mugs, shirts...More

Thank kjtravelingmomof2
Reviewed 13 August 2017

Poorly made American Ninja Warrior t-shirts I purchased for my sons birthday. The shirts where so thin you can literally see through them. The sizes were not accurate a large is really a small etc. I am very disappointed with the NBC/ANW brand for this....More

Thank wisd0m4life
Reviewed 1 August 2017 via mobile

The shop itself is large and well organized. It's cool to check out NBC and the Shop if you're a fan of the network, various talk shows, and shows they aired such as The Office. The products were pretty basic: shirts, mugs, and other memorabilia....More

Thank Andrew S
Reviewed 20 July 2017 via mobile

First of all, I have to admit that I'm a broadcast fanatic. So to even look at the pictures on the wall which depict the journey of the Studio was awesome for me. But then...to be able to purchase the memorabilia and all the cool...More

1  Thank Veoma A
Reviewed 13 July 2017 via mobile

We didn't do a tour or anything- but did the TODAY show you have to get there like at 6 am and the crew doesn't come out until 8:30 but if you want to see them you the 2 hr is what you have to...More

Thank Colleen C
Reviewed 18 June 2017 via mobile

Too pricey for the limited selection. You get a 10% off coupon if you attend a recording or rehearsal.

Thank GeorgiaStarry
Reviewed 16 May 2017

Had to take a few minutes and check out the NBC shop. Lots of Jimmy Fallon stuff, which is what I was after in the first place. But didn't realize there would be so much stuff for SNL, Friends, the Office, etc. Totally fun store!...More

Thank JL0203
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
julia b
15 December 2016|
Response from catwmn2xVT | Reviewed this property |
Not at the Studio Store we were at. They had the Morning Show desk but that was it. Lots of different shows shirts, mugs, etc.... but just the one setting
Chantel L
20 January 2016|
AnswerShow all 2 answers
Response from hryo | Reviewed this property |
Hiya, don't get your hope high, they mostly put their talk shows & new shows/series products. I don't remember Saved by the Bell section, or I might just walk pass it & it must be small section cause even Friends only have... More