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The Shop at NBC Studios

Neighbourhood:
Midtown
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Address: 30 Rockefeller Plaza, 6th Avenue Entrance, New York City, NY
Phone Number:
+1 212-664-3700
Website
Today
08:00 - 21:00
Open now
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Hours:
Sun 08:00 - 19:00
Mon - Sat 08:00 - 21:00
Recommended length of visit: <1 hour
Description:

Shopping's never been so entertaining. A brand new store. A whole new...

Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.

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TripAdvisor Reviewer Highlights

Read all 193 reviews
Visitor rating
  • 35
    Excellent
  • 41
    Very good
  • 28
    Average
  • 10
    Poor
  • 7
    Terrible
Lots of Merch from NBC shows

Great shop with a good selection of various merchandise relating to NBC shows current and past - has some cool Friends stuff for example - lost one star as it's on the pricey... read more

4 of 5 bubblesReviewed 2 weeks ago
BuildThisLove
,
Adelaide, Australia
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193 Reviews from our TripAdvisor Community

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Showing 121: English reviews
Adelaide, Australia
Level Contributor
85 reviews
50 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

Great shop with a good selection of various merchandise relating to NBC shows current and past - has some cool Friends stuff for example - lost one star as it's on the pricey side!!

Helpful?
Thank BuildThisLove
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear BuildThisLove, Thank you for your review, I am thrilled to hear you enjoyed our store! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Iowa
Level Contributor
83 reviews
49 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago

Such a fun shop. Great place to stop for souvenirs for current and old NBC shows. Also have a chair for The Voice and a news table you can stop and take pictures with.

Helpful?
Thank court1545
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear court1545, Thank you for your review. I'm pleased to hear you enjoyed The Shop and hope you get the chance to visit again! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Louisiana
Level Contributor
463 reviews
78 attraction reviews
common_n_attraction_reviews_1bd8 83 helpful votes
3 of 5 bubbles Reviewed 3 weeks ago via mobile

Well it moved further in to rock center. Not crazy about it. Hanging their hat on friends, the office, and seinfeld geat, oh and snl

Helpful?
Thank jthwrh
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear jthwrh, Thank you for your review. I'm sorry to hear The Shop did not quite meet your expectations and hope you get the chance to visit again in the future with a more positive experience. Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Level Contributor
33 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 3 December 2016

If you like to keep some small Souvenirs in your office, so you have to visit this shop. I'm sure you will like it.

Helpful?
Thank Talalqatar
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear Talalqatar, Thank you for your review, I'm thrilled to hear you enjoyed The Shop. Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Palm Bay, Florida
Level Contributor
121 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
4 of 5 bubbles Reviewed 2 December 2016 via mobile

Fun store with a lot of merchandise from your favorite shows. A little pricey but that's New York. You never know who you will see there, we saw Sting who was signing autographs.

Helpful?
Thank 0415_wanderlust
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear 0415_wanderlust, Thank you for your review of The Shop at NBC Studios. We have events and signings regularly in The Shop so be sure to check our Facebook page for any updates! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Ottawa, Canada
Level Contributor
32 reviews
30 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 5 November 2016 via mobile

The shop for NBC was pretty great. A lot of iconic shows have been part of NBC and they definitely target sitcom fans. There was a lot of fun TV show merchandise you can buy and you can even pretend to be on NBC news.

Helpful?
Thank Gillian M
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear Gillian M, Thank you for your review of The Shop at NBC Studios. We are happy to hear you enjoyed the store's merchandise! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Hobart, Australia
Level Contributor
19 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
1 of 5 bubbles Reviewed 14 October 2016 via mobile

So, we had standby tix for SNL. We were told to get there at 9. We got there at 7 and were told we couldn't start queuing. They said, 'go away, relax, grab something to eat'. I said 'when can we start queuing/ when can we come back?' She said come back at 9. I checked with two more staff... More 

Helpful?
Thank Janine M
Wexford, Pennsylvania
Level Contributor
201 reviews
43 attraction reviews
common_n_attraction_reviews_1bd8 81 helpful votes
3 of 5 bubbles Reviewed 20 July 2016

I was in NYC in April - went to the NBC shop by the Today Show and it was closed. What? Thankfully, there is another shop in Rockefeller Center off the main doors of the 6th Ave entrance. So this time (in July), we went and IT WAS CLOSED AGAIN. Again, the other one is open. I'm not sure if... More 

Helpful?
Thank Alexandluciesmom
Vermont
Level Contributor
115 reviews
59 attraction reviews
common_n_attraction_reviews_1bd8 66 helpful votes
5 of 5 bubbles Reviewed 14 July 2016 via mobile

Fun time at NBC Studios- stocked up on memorabilia at the shop. Stefan!!!! T-shirt was a must for me. Good selection of items in a beautiful building.

Helpful?
Thank catwmn2xVT
Paris, France
Level Contributor
26 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
2 of 5 bubbles Reviewed 29 June 2016

Went there today (28 June 2016) and huge disapointent: the store was almost empty and only selling "Today" merchandise :-(

Helpful?
Thank JN-75

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Staying in Midtown

Neighbourhood Profile
Midtown
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
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