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Review Highlights
Surround yourself in Swedish culture

A cute shop filled with all kinds of Swedish items and gifts. Some food items to clothes to... read more

Reviewed 14 September 2018
via mobile
Genuine Article

Since Esther is actually from Switzerland, her gift shop is loaded with lovely items from her... read more

Reviewed 17 August 2018
New York
Read all 12 reviews
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Traveller Overview
  • Excellent59%
  • Very good41%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“fondue”(2 reviews)
“swiss”(5 reviews)
“heritage”(2 reviews)
Suggested duration: < 1 hour
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523 1st St, New Glarus, WI 53574-8908
+1 608-527-2417
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Reviews (12)
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All reviews fondue swiss heritage tourists merchandise gifts shop
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1 - 10 of 12 reviews
Reviewed 14 September 2018 via mobile

A cute shop filled with all kinds of Swedish items and gifts. Some food items to clothes to collectables. There is something for all. Staff is friendly and helpful. A touch of the New Glarus heritage of Sweden. Prices are very reasonable. Do stop in...More

Date of experience: September 2018
Thank 423vickiz
Reviewed 17 August 2018

Since Esther is actually from Switzerland, her gift shop is loaded with lovely items from her homeland - not the kitschy things one often finds in shops meant for tourists. The quality & variety of items make for a unique shopping experience. If you can't...More

Date of experience: August 2018
Thank BaliloverNewYork
Reviewed 10 July 2018 via mobile

I came here first when visiting New Glarus, the Swiss capital of North America. I visited Switzerland about 15 years ago and wanted to reminisce about that time there. Esther’s European Imports was the perfect place to do so. They have a lot of neat...More

Date of experience: July 2018
Thank Tigerman777
Reviewed 30 July 2017 via mobile

This store has things that are truly made in Switzerland. Very authentic merchandise rather than the usual generic Chinese made mug with the Swiss cross stamped on it. Even though the town has become somewhat Americanized after many generations, the local people try very hard...More

Date of experience: July 2017
Thank pmoeser
Reviewed 19 July 2017

I really like this store and their offerings. Cute things to remember your trip to New Glarus or pretend you went to Switzerland. Flags, dog leashed, magnets, clothing, and many other things to decorate your table, yourself, your auto, or your pet.

Date of experience: July 2017
1  Thank DeborahVMokena
Reviewed 20 April 2017

We lived in Germany. This gift shop was SO REMINISCENT of Germany, Scandinavia, France, Italy and Switzerland. Really worth a visit.

Date of experience: April 2017
Thank Jack V
Reviewed 18 March 2016

Esther's is loved and frequented by locals and visitors alike. Tourists find all kinds of genuine Swiss and European treasures when visiting the Swiss Village of New Glarus. Locals go to Esther's for the Swiss items needed for all the Swiss events and celebrations around...More

Date of experience: December 2015
1  Thank amybandersen
Reviewed 30 September 2015

Love the Swiss Christmas onament selection. Also good selection of Swill cow bells lots of fun to ring at races and other skiing events. Wish I had more moneyl I could have spent lots more, Love everything in there, They even went out of their...More

Date of experience: September 2015
1  Thank theorginalsuz
Reviewed 4 September 2015

Please don't miss this European treasure trove. It is a very small shop with very beautiful European treasures. It is not a typical "souvenir shop." Besides some local cheese, they have gorgeous Swiss ornaments, Fondue and Raclette makers, beautiful lace runners, and other well made...More

Date of experience: September 2015
2  Thank Vacationer803291
Reviewed 1 September 2015

This was a fun shop to browse through, and I would recommend giving yourself a few extra minutes. However, the merchandise was a bit expensive and we had to find someone to help us. She was very friendly once we located her. If you are...More

Date of experience: July 2015
1  Thank TravelerTP
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