We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

Merchants Square

Certificate of Excellence
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
Address: 134 N Henry St, Williamsburg, VA 23185-4138
Phone Number:
+1 757-565-8889
10:00 - 18:00
Open now
See all hours
Sun 12:00 - 18:00
Mon - Sat 10:00 - 18:00

Inspired by the rich architectural heritage of the 18th century, Merchants...

Inspired by the rich architectural heritage of the 18th century, Merchants Square blends the atmosphere found in the adjacent Historic Area of Colonial Williamsburg with 21st-century shopping and dining. This is a shopping experience unlike any other. We offer the best in personal service, high-quality merchandise, world-class food, and shop owners who really care.

read more

TripAdvisor Reviewer Highlights

Read all 176 reviews
Visitor rating
  • 90
  • 62
    Very good
  • 20
  • 4
  • 0
Colonial Retail Village

The last time I was in Williamsburg was during a very cold wintery weekend to historic James Town. My memory of this location was dark, cold and our restaurant experience was not... read more

Reviewed 1 week ago
Marcus M
Add Photo Write a Review

176 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Showing 176: English reviews
Level Contributor
41 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed 1 week ago NEW

The last time I was in Williamsburg was during a very cold wintery weekend to historic James Town. My memory of this location was dark, cold and our restaurant experience was not the greatest. Fast forward 5 years later. I was initially reluctant to make a stop from North Carolina, but since I went through Virginia Beach, might as well... More 

Thank Marcus M
Level Contributor
1,594 reviews
1,215 attraction reviews
common_n_attraction_reviews_1bd8 563 helpful votes
Reviewed 1 week ago via mobile

This is the hopping place to go shopping in downtown Williamsburg. I met up with my friend and his family here and we had a great time walking around, shopping and having a light dinner. There is short term and long term parking all around the area with the long term costing a dollar an hour.

Thank jehenson81
Fort Leavenworth, Kansas
Level Contributor
39 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
Reviewed 2 weeks ago via mobile

This is a great place to walk and enjoy the surrounding area. Especially nice when the weather is warmer and the sun is out. Plenty to see around the square and restaurants are nearby that cater to all.

Thank Jason V
Yorktown, Virginia
Level Contributor
36 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
Reviewed 2 weeks ago via mobile

There are only 6 handicap parking spots in the area. Two were occupied by "jacked up" pick up trucks. Merchant Square's accessibility for mobility impaired individuals is poor.

Thank Rich M
Warwick, Rhode Island
Level Contributor
12 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 21 March 2017

Lots of shops to go thru. Liked the Christmas store and General Store. Staff was very friendly. Its near college so plenty of coffee shops and husle and busle of polite college kids. As well as families. We spent about two hours there. We ate at Dog street Pub. It was okay not the best food I've had.

Thank Erica O
Vicksburg, Mississippi
Level Contributor
125 reviews
83 attraction reviews
common_n_attraction_reviews_1bd8 61 helpful votes
Reviewed 1 March 2017

The square is located between William and Mary College and Colonial Williamsburg. You'll find lots of shops...some quite pricy...and places to dine or snack. It's a great place to walk and browse, enjoy the nice weather. There's also a trolley you can catch if needed.

Thank ladygreyhound33
San Antonio, Texas
Level Contributor
563 reviews
138 attraction reviews
common_n_attraction_reviews_1bd8 261 helpful votes
Reviewed 28 February 2017

Doesn't every popular tourist attraction have a shopping area? This is the one that is located adjacent to the historical district. Nearly 3 dozen shops and restaurants to choose from in this unique village-type setting. Some shops have very unique merchandise, where others can be found in most metropolitan shopping malls. Many merchants offer coupon savings!

Thank Napunani
Franklin, in
Level Contributor
98 reviews
43 attraction reviews
common_n_attraction_reviews_1bd8 46 helpful votes
Reviewed 16 February 2017

Whether you are looking for a gift, such as candy, games or a book from your travels to take home, or maybe clothing or a meal, you will have no problem finding it in Merchants Square. They have so many choices.

Thank Denise P
Naples, Florida
Level Contributor
930 reviews
408 attraction reviews
common_n_attraction_reviews_1bd8 436 helpful votes
Reviewed 4 February 2017 via mobile

Have been to many towns and cities with historic architecture and quaint shopping districts. This is one of better ones but not worth a special trip. Regular potpourri of gift shops, art galleries, pubs and restaurants.

1 Thank Serviceprof
Brighton, Michigan
Level Contributor
542 reviews
155 attraction reviews
common_n_attraction_reviews_1bd8 224 helpful votes
Reviewed 30 January 2017 via mobile

My husband and I walked around Merchants Square a few times during our visit to Williamsburg. Plenty of shops and restaurants around this Square - enjoyable to have lunch in restaurant and watch the people go by. On one end is William and Mary College - nice to walk around and see all the old buildings. When you walk the... More 

1 Thank Pamela S

Travellers who viewed Merchants Square also viewed


Been to Merchants Square? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Merchants Square and other visitors
3 questions
Ask a question
Sarasota, Florida
4 months ago
7 months ago
Dickinson, North Dakota
9 months ago

See all questions (3)

Questions? Get answers from Merchants Square staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?