This is a lovely location for a discount outlet. It is not too far from the CBD with picturesque setting. There are many branded stores with good discounts - particularly ones not commonly available in SA. Overall a very pleasant experience.

We boarded bus 501 from Central Station and came to this mall with an aim to shop for factory price merchandise. But we realized it was not that cheap by Singapore standard. My wife bought a pair of `skechers' shoes for S$60/- at Queenstown Shopping Center in Singapore few days before flying to Australia. And for the same brand and model, the same pair of shoes costs A$80/- here after the promotional discount. Maybe, for Australians, this is considered quite a good bargain place with slashing prices and factory clearance sales. Nevertheless, the harbor view here is awesome. There is a Coles supermarket at the basement and instead of buying garment and shoes, we ended up buying some groceries for our breakfast. Not an ideal place for tourists to shop here. Most shops closed punctually at 5.30 pm. Maybe Paddy Market in Chinatown has more gift shops for bargain.

I hadn't been to Birkenhead for about 15 years and took out of town visitors to shop. We found that there are very few "brand outlets," it's essentially a very ordinary shopping centre, with stores offering the same prices as RRP. The centre is shabby and in need of a makeover. The DFO at Homebush is much better for actual "outlet" shopping.