It's a cool sign, especially when it's lit up at night. But there isn't much to do aside from look at it and my advice is to just look from the car. You can see it from the Burnside Bridge just fine. I'm not one to harp on the homeless issue, but there are a bunch of homeless in the area and they're confrontational. The neighborhood is littered with trash and graffiti and it just doesn't feel terribly safe and walkable.

Portland Oregon sign is the famous sightseeing spot in Portland. I visited in the morning and regretted not seeing the neon lights in the night, but it’s also my favorite in Portland. Hope I can see it in the night in the future.

Was a cool sign to view. Also know it lights up at night, which we thought was the time to go view. View from a few streets away or across the river if being close to the unhoused & next to busy streets bothers you that much. This will become one of their landmarks going forward I believe.

The Stag Portland sign is an iconic emblem of the city’s identity, perched high above downtown Portland. Originally installed in 1940, the neon sign first featured the outline of the state of Oregon and the words “White Stag Sportswear,” representing the brand’s headquarters that were housed in the building beneath it. The sign was one of the first large-scale advertisements in Portland and quickly became a famous landmark. In 1959, the leaping stag was added to reflect the White Stag logo, transforming the sign into an even more distinctive feature of Portland. When White Stag moved out in 1973, the sign’s text was changed to “Made in Oregon” to advertise a local chain of stores. By 2006, the future of the sign was uncertain as ownership changes and disputes over the sign’s maintenance led to concerns it might be dismantled. Fortunately, citizens helped preserve it, and in 2010, the sign was updated to read simply “Portland Oregon.” Gotta see the sign. It’s the touristy thing to do.