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Vidler's 5 & 10

Certificate of Excellence
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Address: 676 Main St # 694, East Aurora, NY 14052-2405
Phone Number:
+1 716-652-0481
09:00 - 18:00
Open now
See all hours
Sun 11:00 - 17:00
Mon - Thu 09:00 - 18:00
Fri 09:00 - 21:00
Sat 09:00 - 18:00
Recommended length of visit: 1-2 hours

Opened in 1930, as one, small shop, Vidler's has grown to become the...

Opened in 1930, as one, small shop, Vidler's has grown to become the largest 5 & 10 store in the world! Today the third generation of the Vidler family runs the store which has become a local landmark and destination point for shoppers near and far. A great place for the entire family and out-of-town guests, we are an old fashioned five and dime store, and so much more! With 2 levels occupying 4 connected, 19th century buildings, our many counters overflow with a wide variety of merchandise. From nostalgic candy and toys, kitchen gadgets and crafts to the newest items for the recreational shopper, our distinctive shops feature gifts, home decor, jewelry, candles and seasonal decor. A one-of-a-kind shopping experience awaits you at Vidler's, located on East Aurora's historic, red-brick Main Street.

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TripAdvisor Reviewer Highlights

Read all 183 reviews
Visitor rating
  • 128
  • 40
    Very good
  • 12
  • 1
  • 2
Everything Under the Sun Store

If you need something and don't know where to get it, try Vidlers. They have an amazing inventory, and I have never been disappointed. It is in my home town to boot!!!

4 of 5 bubblesReviewed 1 week ago
Beth T
West Falls, New York

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183 Reviews from our TripAdvisor Community

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Showing 183: English reviews
West Falls, New York
Level Contributor
5 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 1 week ago NEW

If you need something and don't know where to get it, try Vidlers. They have an amazing inventory, and I have never been disappointed. It is in my home town to boot!!!

1 Thank Beth T
East Aurora, United States
Level Contributor
8 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

I had been to the store years ago and on our recent trip stopped in to see what was new. It was a delight to see a new gift section where the courteous sales lady helped me pick out a perfect thank you gift and wrap it as well. The store is amazing with so many different departments and thousands... More 

1 Thank 530paulettep
Lancaster, New York
Level Contributor
83 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 45 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago via mobile

We usually love stopping at Vidlers for that special gift, for the unusual or hard to buy for person. It still is, but it seems like they are beginning to become less of what made them so special and more of what every other shop has become. It's still fun to walk through and see what quirky "one of a... More 

Thank hyboost
Orchard Park
Level Contributor
25 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
1 of 5 bubbles Reviewed 4 weeks ago

The building is an old fashioned 5 & 10 with it's wooden floors but the attraction stops there. All the merchandise inside is overpriced and made in China! You'd be better off buying this junk from your local Dollar Store chain - at least you wouldn't pay as much. Housewares, cards, fabric, cooking utensils etc. are ancient, imported and second... More 

Thank Debra S
Level Contributor
16 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 4 weeks ago via mobile

This is one of those, one of a kind places....You have to stop!..... take a walk through.....Kids will have fun....You will not leave without finding something to buy......Every town should have one of these....It would be a better world....

Thank Uuhggbvf
Dansville NY
Level Contributor
40 reviews
common_n_attraction_reviews_1bd8 42 helpful votes
3 of 5 bubbles Reviewed 4 weeks ago

I don't understand the attraction. Old store filled with old stuff. Looks like it is going out of business. Items are sparsely displayed on shelves. Kitchen gadget section was the best part. Drove two hours to spend twenty five minutes looking at a Flea Market.

Thank Carl H
Don V, Owner at Vidler's 5 & 10, responded to this review

Carl: I'm sorry that you were disappointed in our store, but I can assure you that our merchandise is all new and that we do not buy close-outs or overruns. We prefer to think of some of it as 'nostalgic' vs. old! As far as the shelves being sparse -- you're right. However, they always are at this time of... More 

Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago via mobile

This is a wonderful example of an old fashioned five and dime store on steroids! They truly have almost anything you could want here. Room after room of merchandise, some of it that you can't find anywhere else. Very friendly staff, old fashioned candy display and even a carousel horse ride for the kids! Look for "Vidler on the Roof"... More 

1 Thank sunnythemoose
Buffalo, New York
Level Contributor
1,006 reviews
493 attraction reviews
common_n_attraction_reviews_1bd8 464 helpful votes
5 of 5 bubbles Reviewed 16 January 2017 via mobile

Drove by many times but never thought to stop. Finally did and were extremely pleased. Like a step back in time. Wonderful wide selection of stuff. Perfect place to ramble about. Highly recommend to enjoy fun shopping and a throw back to a simpler time.

1 Thank Jonmun
Level Contributor
19 reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed 21 December 2016

After caroling last Saturday, we stepped into Vidler's 5&10, which was opened along with many other shops in East Aurora that night. We have been to Vidler's many times over the years but it never gets old. If you want to relive the feeling of your childhood years, then visit Vidler's. It is a wonderful place to shop and I've... More 

1 Thank frentzie
Rochester, New York
Level Contributor
34 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
3 of 5 bubbles Reviewed 20 December 2016

I remember this place as being more wonderful. We went looking for stocking stuffers & $10 Kris Kringle gifts. I knew it would be crowded, that didn't bother me. We did find some old-time gum & candy, but it was hard to find a reasonable gift (think retail price). We wound up with a jigsaw puzzle & some gag gifts,... More 

Thank HandsomeHoward

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?