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Review Highlights
Beautiful jewellery and the prices are great

We stumbled in to this beautiful boutique shop on the way to washington street. The decor and... read more

Reviewed 21 September 2018
Sndu
,
Washington DC, District of Columbia
Great Find

Went into the store for the first time. OMG!!! I loved everything in the store. Very unique items... read more

Reviewed 17 June 2018
bbechelli
,
Hasbrouck Heights, New Jersey
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Traveller Overview
  • Excellent95%
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  • Average5%
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20 Sep 2018
“Beautiful jewellery and the prices are great”
16 Jun 2018
“Great Find”
About
White is owned by interior designer Viviane Rowan, who has created both a unique shop and studio in one of the oldest continuously operating storefronts in Cape May. The shop boasts every shade of white in it's products which range from home...more
Contact
605 Hughes St, Cape May, NJ 08204-2317
Website
+1 609-884-5061
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from USD 45.00
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Most Helpful Review
Reviewed 25 August 2016

I first discovered this boutique several years ago when walking along Washington Street, admiring the Grand Victorian homes and architecture. The window display beckoned and I was in the door before I knew it. I felt like Alice in Wonderland. The displays were stunning and...More

1  Thank CarolsPearls
Reviews (17)
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1 - 10 of 17 reviews
Reviewed 21 September 2018

We stumbled in to this beautiful boutique shop on the way to washington street. The decor and jewellery pieces are just amazing. Prices are very reasonable. Its one of the best in town. If you are visiting there with your girlfriends or daughters, you will...More

Thank Sndu
Reviewed 17 June 2018

Went into the store for the first time. OMG!!! I loved everything in the store. Very unique items. Wanted to buy everything. Great little garden in the back with even more great finds. You can tell this store is put together with a lot of...More

1  Thank bbechelli
Reviewed 5 March 2018

Unique and beautiful pieces of jewelry and all kinds of different surprise finds. The proprieter is very pleasant and most accomadating. She is also a well traveled owner, who brings back to her shoppe the most interesting and wonderful finds. All items are displayed in...More

Thank wallyhurley
Reviewed 25 August 2016

I first discovered this boutique several years ago when walking along Washington Street, admiring the Grand Victorian homes and architecture. The window display beckoned and I was in the door before I knew it. I felt like Alice in Wonderland. The displays were stunning and...More

1  Thank CarolsPearls
Reviewed 1 July 2016 via mobile

Stunning store. High quality. No gingerbread. Friendly owner. Found elegant modern seashore -style decor. Off beaten track. Find it!

Thank IraS674
Reviewed 15 April 2016

If you need an idea for your home or a place to browse and appreciate beautiful things then the White boutique is the shop to go to. For inspiration, advice and impeccable taste you cannot go wrong in this fabulous gallery!

1  Thank CassandraShaw
Reviewed 1 April 2016

Beautiful decor, whimsical products showcased in a VERY upscale boutique which appears to be catering to the wealthy New York clientele that Cape May is famous for hosting throughout the warmer months of the year. As a woman who prides herself on her frugality I...More

Thank Heather B
WhiteVivianeRowan, Owner at White Viviane Rowan Design, responded to this reviewResponded 26 December 2016

Thank you so much for taking the time to write about my shop. I'm sorry that you feel my prices are high. As a matter of fact, all my merchandise is priced below the lowest price found on the internet and well below the manufacturer's...More

Reviewed 4 August 2015

This was by far my favorite shop in Cape May! There is a great variety of items, and I'm loving the earrings that I bought. When we stopped in at the beginning of vacation, there was a delicious candle burning, which I stopped back at...More

Thank sardanfav
Reviewed 19 July 2015 via mobile

Walk in and be instantly inspired, happier and more stylish. My husband generously bought me a vey special necklace here (I picked it out) and folks love it. Wore it today at work, on air. Will be back! Michelle Charlesworth

Thank Michelle C
Reviewed 3 May 2014

Viviane Rowan's exceptional talent and unique shop right in the center of Cape May offers the community a taste of unique design, functional execution and creative buying for her shop. As a designer in the area myself, a tour of her shop, WHITE, regularly invites...More

Thank JcTjr
WhiteVivianeRowan, Owner at White Viviane Rowan Design, responded to this reviewResponded 8 May 2014

Thank you so much for your wonderful review. We hope that you will enjoy our store for years to come.

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