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Ice Cream Capital of the World Visitor Center

Open Now: 9:00 am - 10:00 pm
Open today: 9:00 am - 10:00 pm
Review Highlights
A showcase of Le Mars

A mini-museum to the history of Wells Blue Bunny Ice Cream. A must-see stop for visitors to town... read more

Reviewed 3 January 2018
Perfect for family weekends

The place is great as well as the ice cream. Nice to visit at anytime with family and friends if... read more

Reviewed 30 November 2017
Fernando R
via mobile
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Traveller Overview
  • Excellent63%
  • Very good25%
  • Average11%
  • Poor0%
  • Terrible1%
Travellers talk about
“gift shop”(8 reviews)
“blue bunny”(14 reviews)
“sherbet”(2 reviews)
Named the 2000 Iowa Tourism Attraction of the Year by The Iowa Division of Tourism, this visitor center includes interactive exhibits, an ice cream factory, a museum and an ice cream parlor.
Open Now
Hours Today: 9:00 am - 10:00 pm
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U.S. Hwy. 75, Iowa Hwy. 3, Le Mars, IA
Reviews (51)
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All reviewsgift shopblue bunnysherbetgenerous scoopsice cream in the worldparlormarshistorystopsnorthwestcompanyconeshowcaseamericanawellsdairymemorabilia
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1 - 10 of 51 reviews
Reviewed 3 January 2018

A mini-museum to the history of Wells Blue Bunny Ice Cream. A must-see stop for visitors to town. And of course to get a big cone or dish of Blue Bunny Ice Cream!

3  Thank youngbru
Reviewed 30 November 2017 via mobile

The place is great as well as the ice cream. Nice to visit at anytime with family and friends if you live nearby.

1  Thank Fernando R
Reviewed 27 August 2017

One simply does not drive right past the "ice cream capital of the world" without stopping. We skipped the gift shop and went straight for the ice cream. For $4 you get 2 generous scoops in a fresh waffle cone. They have some sugar free...More

3  Thank Muirenn
Reviewed 17 July 2017 via mobile

Finally got to visit this classic piece of Americana. From the home of Well's Blue Bunny (since 1913), this combination ice cream parlor / museum serves up the most awesome ice cream and a special dose of history. Apparently this is such a famous attraction,...More

Thank Tom G
Reviewed 11 July 2017

Stopped for Ice cream on hot day. So many flavors, I had Carmel walnut, and my wife had cookies and cream both excellent. We even went back the next day again it was so good.

Thank west47
Reviewed 6 July 2017 via mobile

LA Mars in the Ice Cream capitol of the world. More ice cream is made here than anywhere. And Blue Bunny is the company. They market to Many different merchants. Nice day trip off the beaten path. Besure to stop when in the area

Thank weekendwonder1
Reviewed 29 June 2017

Nice landmark in Le Mars, a must when visiting this small town rich in dairy and ice cream products. The building offers a good recollection of history about the industry and life since the beginning of this famous Ice Cream Company (Blue Bunny). Nice piece...More

Thank Rafael P
Reviewed 26 June 2017

So much fun....so delicious.....so sweet... and so many choices!!! A really neat stop! They have a ton of ice cream choices. The place was also set up like an old time ice cream parlor which was very cool. Delicious ice cream! It was a must...More

1  Thank Virginia W
Reviewed 11 June 2017

Our hospital group of 55 and older called Young at Heart stopped here as part of our summer Bus trip. We had over 50 and 6 staff stop in here for the best ice cream in the world.

Thank Russell C
Reviewed 1 June 2017 via mobile

We had a great visit, worth the trip. After we look at the memorabilia we went to the ice cream parlor and of course had ice cream. They have quite the variety. They have a nice gift shop and the restrooms very spotless. Kid friendly.

Thank Kayelene L
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