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Sapporo Beer Museum

1,240 Reviews

Sapporo Beer Museum

1,240 Reviews
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9-1-1 Kita 7-Jo Higashi, Higashi-ku, Sapporo 065-0007 Hokkaido
Getting there
Higashi-Kuyakusho-MaeSapporo Municipal Subway11 min
Bus Center-MaeSapporo Municipal Subway16 min
Get to know the area
Asahiyama Zoo, Fascinating Aoi-Ike Light Up and Shirohige Falls in Winter!
Nature & Wildlife

Asahiyama Zoo, Fascinating Aoi-Ike Light Up and Shirohige Falls in Winter!

5 reviews
・Explore Hokkaido’s signature spots in winter and spend a cheerful day with different activities. Considerately late departure and less morning rush to start a laid-back day trip.<br>・Go for Japan's one of most popular zoos Asahiyama Zoo, home to various animals! "Penguin's Parade" is the symbolic gesture in winter. It has drawn many visitors for the admirable scene of strolling penguins!<br>・The can't-miss alluring Blue Pond (Aoi Ike) in Biei of Hokkaido! The pond light up only in winter just creates a dreamlike mysterious wonderland! <br>・Another illumination sightseeing spot will be Shirohige Falls. There will be time for stop-by and taking photos. <br>・During February and March, visit to local dessert souvenir shop and Japanese sake museum will be included. <br>・Hotel pick-up from three locations are available, and drop-off locations are also selectable. English speaking tour guide will accompany this tour.
USD 58.29 per adult
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Zachary H wrote a review Sep. 2020
Tokyo, Japan4,077 contributions273 helpful votes
For a beer with such a supposedly rich history, the museum, which feels a bit like an afterthought, does not do it justice. The tasting room, similarly, was not friendly - pushing all guests out within 30 minutes of sitting down. Don’t expect much from the museum gift shop either.
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Date of experience: September 2020
뀨 뀨 wrote a review Jun. 2020
4 contributions
맥주회사에서 소비자에게 소개하는 박물관으로 체험형 마케팅을 이용한 박물관이다. 이러한 마케팅 방식을 채택하는 박물관은 다 그렇듯이 회사 설립 배경에서 부터 그 동안의 병 디자인, 광고 포스터, 제조 방식 등등 이러한 것들을 전시 잘 해 놓았으며, 마지막 대미는 삿포로 맥주의 시음이다. 마이너스가 있다면 이 곳에서 자신의 물건을 잃지 마시길, 화낸 직원의 모습을 볼 수 있음. 무서웠으며, 직원의 도움도 요청 못하고 나옴 좋은 기억이 아님. It is a museum that beer companies introduce to consumers and is a museum that uses hands-on marketing. As in all museums adopting this marketing method, we have displayed these things from the background of the company's establishment to the bottle design, advertising posters, manufacturing methods, and so on, and the last taste is the tasting of Sapporo beer. Bad thing is, don't lose your own stuff here, and you'll see an angry employee(the bad way). It was scary, and it's not a good memory to leave without asking for help from the staff.
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Date of experience: July 2019
KTrev123 wrote a review Mar. 2020
Perth, Australia31 contributions27 helpful votes
We enjoyed the Sapporo Beer Museum. It was pity there wasn't a bit more English through the exhibition but it was still very interesting. The beer hall at the end made it a complete experience and it was great to try the different beers available. There is lots do do in the Beer Garden area so definitely worth a trip.
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Date of experience: February 2020
2 Helpful votes
Krubee wrote a review Mar. 2020
Singapore, Singapore417 contributions173 helpful votes
One of Hokkaido's historically significant sites and established a Hokkaido Heritage site in 2004, it is the only beer museum in Japan and one of the most beautiful buildings. With its famous red brick and perfectly stacked up beer barrels near the entrance it is indeed one of a kind. Located in Higashi-ku Sapporo you need to take bus 88 (Factory Line Loop Bus) from JR Sapporo station bus stop and it takes about 15 to 20 mins. It costs about 210 yen one way. The museum is even more beautiful in winter where the snow covers the rooftop, beer barrels and surrounding areas. It's perfect for a lovely photo and videos to cherish and remember especially during winter. Entrance is free but guided tours with free beer tasting is also available. The museum is a previous beer refinery and became a museum afterwards. It has exhibitions of photos, magazines, news and articles about the history of beer making. The area during Meiji period was originally established as Beet factory then later became Kaitaku-shi Brewey and in 1887 it became the one of the world's famous beer - Sapporo Beer Factory. It ceased operation in 1965 and became a museum in 1987. Today it is one of the most visited sites in Sapporo. There is a souvenir shop inside the museum where you could buy souvenir items - we bought the famous Sapporo Beer Glass and some sweets, their prices are reasonable and not expensive on the average below 1000 Yen. There is also a large beer glass photo both where you could take an insta-worthy photo in the sparkling yellowish golden color of the beer. At the other side of the first floor is a bar area where you could taste different variants of the delectable Sapporo beer. Going up 2nd floor you will have a view of a big yellow beer refining machine. Just outside the museum is the Sapporo Beer Garden, where many restaurants and grilled bars are lined up to taste that perfect beer with a pair of hot grilled foods. It is indeed a magical experience in this truly unique and one of a kind Beer museum in the world.
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Date of experience: February 2020
simon_and_emma69 wrote a review Mar. 2020
Workington, United Kingdom56 contributions16 helpful votes
This is certainly a well organised and presented 'museum'. The displays have nearly everything in English and are thoughtfully laid out to take you through the history of the brewery - a more fascinating story than I expected. It's this history that makes the visit worthwhile - after all the brewing process is similar all over the world but the story of each brand and brewery is unique. Opted for the full tasting session and it was great to try the different products back to back - confirmed my preference for when drinking elsewhere!
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Date of experience: February 2020
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