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GUM is always a great mall but dedicated to luxury brands. But just for a walk is always amazing. And this period, Christmas (in Russia new year) decoration is absolutely fantastic !
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Date of experience: December 2020
1 Helpful vote
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+1
Festooned with xmas trees and decorations this month. Always something on display of interest. Very colourful and lots of photo opportunities. Very busy too but this visit was o a Saturday evening. Very different today from the GUM I saw in 1989!
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Date of experience: December 2020
1 Helpful vote
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GUM translates as Main Universal Store and was the most desirable store to visit in the Soviet Russia. The building itself is very historic and perfectly matches the surroundings such as the Red Square and St Basil Cathedral. Inside it’s just a shopping mall, beautiful interiors, but only very expensive brands sell there, so more for tourists than for locals.…
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Date of experience: September 2020
1 Helpful vote
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A lot of restaurants, icecreameries, cafe, shops. The store is galleria type. After long winter walk on red square ice-skating ring it is great to drink hot coffee there
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Date of experience: January 2020
2 Helpful votes
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+1
One of the attractions by the Red Square is the 242m long building in Neo-Russian architectonic style, constructed at the end of the 19th century as a department store, which by then had become the fashion in many countries. GUM stands for 'Glavny Universalny Magazin' (Main Department Store). It functioned as a comsumer's temple also in Soviet times, except for the years of Stalin's rule, when it was used as space for offices. Today, privately owner, it should be called a 'Shopping Mall', selling mostly luxury brands. The interior with its glass-vaulted arcade reminded me of the Galleria Vittorio Emanuele II in Milan. A difference here are the bridges between the two sides of galleries in the upper floors. At the center is a big octagonal fountain, in whose waters many watermelons for sale were floating, when I visited in summer. On one side there had also been an exhibition about the new 19km long Crimean Bridge over the Strait of Kerch. Not far from here, on Teatralnaya Square, is the city's other famous shopping mall, the TSUM (Tsentralny Universalny Magazin), opened in early 20th century und built in Gothic revival style.…
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Date of experience: August 2019
2 Helpful votes
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