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Insa-dong, Jongno-gu, Seoul, South Korea
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Full-Day Cultural Tour of Seoul Including Gimbap-Making Experience
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Seoul Morning Heritage Tour Including Changdeokgung Palace
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Full Day Small-Group Royal Palace and Seoul Tour
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“tea houses” (133 reviews)
“art galleries” (137 reviews)
“souvenir shops” (122 reviews)
Suggested Duration: 2-3 hours
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (5,320)
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1 - 10 of 2,993 reviews

Reviewed yesterday

This is a bit of tourist trap at first. But actually here's the place for you to appreciate the artsy stuff and traditional items of the country. You can also enjoy the affordable poop bread and re-enact the WGM scene at Miss Lee cafe.

Thank ruffeecola
Reviewed yesterday

This is promoted as a souvernir/tourist gift street, and it's just that. Nothing special (many of the souvenirs can be found cheaper at e.g. Daiso), however fun to stroll around and to see the little artsy shops.

Thank evil_angel07
Reviewed 3 days ago

This is the place to get Korean-related souvenirs with many shops selling all kinds of gifts you can possibly think so. The place comes alive at night. Took a stroll into the small alleys and you may find hidden gems like a charming tea shop...More

Thank JamieTanBK
Reviewed 4 days ago

It's just a busy short street (less than 1 km long) full of art and craft shops. Many small traditional restaurants on the alley off the Insadong main street. We came here to visit Kimchi museum (Museum Kimchikan) which is located at Insadong Maru. Stopped...More

Thank WonderGey
Reviewed 4 days ago via mobile

I had fun exploring and picking up little gifts to bring home. There were a lot of stores to explore. There was even a parade! I enjoyed the caricature artist.

Thank Lorraine S
Reviewed 5 days ago

It's a walking street with a lot of stores and big varieties for shopping. Pleasant street for shopping.

Thank Hayekso
Reviewed 6 days ago via mobile

Loved strolling around here. It's a very hip area and it's never boring, lots of things to see and do. Worth an afternoon/evening if your time!

Thank Sharon-Nijmegen
Reviewed 6 days ago

This market area is remarkable with a plethora of shops of every description, restaurants, street stalls catering for up market, mid range and bargains. Exciting atmosphere. Highly recommended.

Thank flyingdoc1
Reviewed 6 days ago via mobile

If you love traditional Asia—tea houses, traditional potters, antiques, traditional crafts made by masters and traditional local foods served in artfully designed eateries—you’ll love this area. Yes, it also has a plethora of souvenir trinkets and tourist trap like establishments but a far greater number...More

Thank Reginald W
A TripAdvisor Member
Reviewed 1 week ago via mobile

Perfect place to buy souvenir in Seoul! You find different thing from low to hi prices there. Sometimes there area also traditional ceremonies there.

Thank A TripAdvisor Member
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
233 reviews
.05 km away
Gogung Insadong
164 reviews
.01 km away
Osulloc Tea House
57 reviews
.05 km away
Bukchon Sonmandu Insa
51 reviews
.03 km away
Nearby Attractions
361 reviews
.02 km away
Museum Kimchikan
63 reviews
.08 km away
Insadong P.R & Tourist Information Center
19 reviews
.13 km away
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Questions & Answers
Doreen T
13 October 2017|
AnswerShow all 8 answers
Response from Diego M | Reviewed this property |
Yes. Probably 20 mins.
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
10 February 2015|
AnswerShow all 8 answers
Response from Lorraine S | Reviewed this property |
Insadong is the old town, full of shops, hawkers, restaurants, etc. I have no idea what hotel you are staying in, but the Insadong is certainly worth seeing. We stayed at the Marriott. Taxis are available, but usually... More