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  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(151 reviews)
“souvenir shops”(149 reviews)
“the main street”(134 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (5,989)
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All reviews art galleries souvenir shops the main street korean souvenirs tea house korean tea street food knick knacks anguk station shopping area great shopping street vendors dumplings walk around handicrafts gifts culture
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1 - 10 of 3,372 reviews
Reviewed 3 days ago

Loads of high-quality goods to view and purchase. The masks were especially well done. Nice walkable area close to the subway.

Date of experience: December 2018
Thank jbscram
Reviewed 4 days ago

This is the place for souvenir shopping. A small street that is less crowded than the main markets, there are numerous shops selling souvenirs. There are also little arts and crafts shops. If arts and crafts, you will be in paradise. While there, we ate...More

Date of experience: January 2019
Thank indysax
Reviewed 5 days ago via mobile

This place is a walking distance from our hotel and every night I’ve walked around to this street to buy street food. It’s also the street where you can find bargains. There’s also a restaurant on that street that specialize a braised beef ribs that...More

Date of experience: December 2018
Thank Trishanang
Reviewed 5 days ago via mobile

A great place to pick up souvenirs and to take pictures. Make sure to check out Ssamzigil for more aunthetic souvenirs and art!

Date of experience: January 2019
Thank scousersinparis
Reviewed 1 week ago via mobile

Fantastic place that is reminiscent of a sleepy mediterranean village. Wonderful shops, museum, galleries, and cafes.

Date of experience: October 2018
Thank harriskirrie
Reviewed 1 week ago via mobile

December is peak season, so the streets, food stalls and stores were busy, but still pleasant enough to enjoy. Not as big and exciting as Myeongdong Street, but has its own vibe. Look out for Ddong Bread. Weird but must be tried.

Date of experience: January 2019
Thank Ravesh
Reviewed 1 week ago via mobile

Nice shopping area where you also can have some food and drinks. We loved our walks through this area.

Date of experience: January 2019
Thank FoodyInstinct
Reviewed 1 week ago via mobile

The kids totally enjoy the craft work at the basement of insadong. Good to have more unusual craftwork there available for kids.

Date of experience: December 2018
Thank powerw
Reviewed 2 weeks ago via mobile

One of the main street shopping places in Seoul. Lots of varieties of shops and many nice souvenir shops

Date of experience: January 2019
Thank VigneshP105
Reviewed 2 weeks ago via mobile

If you want a quiet place to shop minus the crowd, we find Insadong is a good choice. Also sufficient restaurants around to satisfy your empty stomach too.

Date of experience: January 2019
Thank Erico2709
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Questions & Answers
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28 July 2018|
AnswerShow all 4 answers
Response from PaulL627 | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
14 April 2018|
AnswerShow all 7 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.