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Insadong

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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Name/address in local language
Phone Number:
09022151006
Website
Recommended length of visit: 2-3 hours
Fee: No
Description:

Though touristy, this vibrant neighborhood is one of the cultural and...

Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.

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Book In Advance
More Info
USD 95.00*
and up
Full-Day Cultural Tour of Seoul Including Gimbap-Making Experience
More Info
USD 55.00*
and up
Seoul Morning Heritage Tour Including Changdeokgung Palace
More Info
USD 76.00*
and up
Full Day Small-Group Royal Palace and Seoul Tour

TripAdvisor Reviewer Highlights

Read all 4,696 reviews
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    Excellent
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    Very good
  • 331
    Average
  • 36
    Poor
  • 15
    Terrible
Your senses will be bombarded

Title of my review is meant to be positive yah. Walking around insadong, I see many nice things (e.g. clothes, food, souvenirs, etc), I smell a lot of good food. Even in the cold... read more

4 of 5 bubblesReviewed 3 days ago
Josephine S
via mobile
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4,696 Reviews from our TripAdvisor Community

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Showing 2,617: English reviews
Mount Laurel, New Jersey
Level Contributor
11 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
5 of 5 bubbles Reviewed yesterday NEW

Invading is a fun and whimsical place to find out about cultural and historic things. It is a very colorful place with lots of shopping with locals selling all kinds of goods. Most people speak English and are extremely helpful. Not pushy. Good restaurants also.

Helpful?
Thank filbysam
Level Contributor
71 reviews
38 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 3 days ago NEW via mobile

Title of my review is meant to be positive yah. Walking around insadong, I see many nice things (e.g. clothes, food, souvenirs, etc), I smell a lot of good food. Even in the cold, it's nice to just walk around. Maybe you can get some nice souvenirs or clothing ;)

Helpful?
Thank Josephine S
Shinjuku, Japan
Level Contributor
98 reviews
36 attraction reviews
common_n_attraction_reviews_1bd8 49 helpful votes
4 of 5 bubbles Reviewed 3 days ago NEW via mobile

There're many local food and souvenir shops along the street with traditional architecture. I was only walking around here, nevertheless I really enjoyed!

Helpful?
Thank Sassasan
Washington
Level Contributor
29 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
4 of 5 bubbles Reviewed 4 days ago NEW

A mix of touristy and local products. Likely more expensive than other areas but were on a one day quick stopover schedule so limited our wanderings. Nice little walk, several side street restaurants. Close to other "attractions" so a good stop. There were stores with beautiful hanboks, and traditional papers. We also saw tea and traditional and newer crafts shops.... More 

Helpful?
Thank Kwfont
Level Contributor
87 reviews
38 attraction reviews
common_n_attraction_reviews_1bd8 50 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW via mobile

Nice shopping , memorable streets. Korean crafts & ceramics. Traditional paper, traditional clothes & tea. Lovely streets to walk and breathe in the surroundings.

Helpful?
Thank rbtdxb
Spokane, Washington
Level Contributor
33 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 18 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW

Very quaint old world Korea streets and shops with great views of Seoul. A must see while in Seoul S. Korea

Helpful?
Thank beachbound41
Ottawa, Canada
Level Contributor
8 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
4 of 5 bubbles Reviewed 5 days ago NEW

Even on a cold February day the streets were crowded and the smells intense! Many many small eateries and one aisle shops. The shopkeepers are many and try to entice you, but they are polite in their efforts. Be careful...there are cars and motorcycles/scooters on these streets!

Helpful?
Thank TheBaroness13
Ramat Gan, Israel
Level Contributor
572 reviews
265 attraction reviews
common_n_attraction_reviews_1bd8 199 helpful votes
3 of 5 bubbles Reviewed 6 days ago NEW

We were told that this was the "main market for souvenirs and traditional things". We found a long street with many shops offering souvenirs or other art and crafts , not a real market and not cheap!

Helpful?
Thank Dr_Iris_B
Level Contributor
17 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW via mobile

Here got something special and traditional souveniers near to the ssamziegil plaza, sometimes you got lucky got tv show for cultural events happen there, i went there and got to see the cultural performance there.

Review collected in partnership with ASUS 6 Stub App Smartphone

Helpful?
1 Thank Faeza J
new york
Level Contributor
136 reviews
44 attraction reviews
common_n_attraction_reviews_1bd8 113 helpful votes
3 of 5 bubbles Reviewed 1 week ago NEW

expected more as most of the stuff they sell is mostly junky clothes from China and things you probably won't buy

Helpful?
Thank newyorker88

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Staying in Insadong

Neighbourhood Profile
Insadong
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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