We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book In Advance
Why Book on TripAdvisor?
  • Tour highlights & full itinerary
  • Easy online booking
  • Lowest price guaranteed
More Information
All photos (52)
Full view
What Makes It Special
Lotte Duty Free Main Store has more than 30 boutiques carrying a wide variety of brands and products at discounted prices. Customers can send their merchandise directly to Incheon Airport for pickup.
Traveller Overview
  • Excellent14%
  • Very good35%
  • Average39%
  • Poor7%
  • Terrible5%
Travellers talk about
“luxury brands”(5 reviews)
“lotte hotel”(3 reviews)
9-11FL. Lotte Department 1 Sogong-dong, Jung-gu, Seoul, South Korea
+82 2-1688-3000
Top Selling Tours & Activities in and around Seoul
from USD 90.00
More Info
from USD 125.00
More Info
Reviews (447)
Filter reviews
78 results
Traveller rating
Traveller type
Time of year
More languages
Show reviews that mention
All reviewsluxury brandsregular storeslotte hoteltax refundnature republicshopping bagsseveral floorsetude housecosmetic brandsbeauty productskimchisouth koreainnisfreefreebiesmartpromoamore
Updating list...
1 - 10 of 78 reviews
Reviewed 6 days ago

It is Lotte should I say more?! It's huge, lots of brands quite helpful staff you'll love to shopping here

Thank AytanSh
Reviewed 4 weeks ago

Seoul is really a good place for shopping. Bought a perfume in the city but collect it at the at Incheon airport. Not difficult to find the collection counter. When I arrived home and opened the perfume. The smell of the perfume was not the...More

Thank Hui H
Reviewed 26 June 2018 via mobile

This place is a trap, you can find much cheaper duty free else where... It has a large selection of luxury goods, but don't expect it to be cheaper than other duty free shops in Seoul...

1  Thank Finley H
Reviewed 16 May 2018

If you want additional discounts while shopping at duty-free stores, let me know. Up to 20%, and additional discounts from the duty free store.

11  Thank Tae S
Reviewed 2 May 2018 via mobile

There is the beat shopping mall for tourists who want to buy some souvenir. There are many choices for us and which souvenirs all can represent Korea.

Thank kayulan46
Reviewed 17 December 2017 via mobile

I purchased in intercontinental coex duty free when the staff never warned that the airport pick up experience was going to be a nightmare. I arrived the airport 2 hours before departure, and I reserve 30 mins to pick up but very unfortunately you need...More

8  Thank Nna L
Reviewed 30 November 2017

If you're staying close to the area and interested in some duty free shopping, it doesn't get much better than this store. It's absolutely ginormous! The lower levels are regular shopping and the upper levels are specifically designated duty free. Tons of premier European designers...More

5  Thank Katie D
Reviewed 17 October 2017 via mobile

One of the staff was very rude, pushed me away when I tried to take the products. I would not comeback again.

2  Thank HoangNga
Reviewed 4 September 2017 via mobile

This duty free store has many worldwide famous brands, both Korean and western. Staff spoke good English and Chinese so me and my partner were able to buy everything we needed. The only drawback is closing time at 7.30PM, but they start to refuse customers...More

1  Thank Anastasia M
Reviewed 6 August 2017 via mobile

Dear shoppers of designer goods, do not go to the Hèrmes store in this department store location, absolutely terrible service on the 10th floor duty free. Walked in with my mother to inquire about a scarf and showed an image on my phone and was...More

8  Thank Adija T
View more reviews
Questions & Answers
Ask a question
Julia G
30 October 2017|
Response from Anastasia M | Reviewed this property |
Hello. I have no idea, I am not from the USA. I wouldn't say though that their prices are cheaper than in Italy or France. In fact you save little to nothing. Visa payment - I doubt there are any benefits, they usually... More