This is a great museum covering all aspects of the wool industry from shearing to export. We were greeted by a friendly staff member who had worked in the Geelong factory that made wool carpets. When we asked him about the loom, he was happy to tell us what it was like working in the factory and how the loom worked. It was amazing technology with computer-like punch cards. We also enjoyed other parts of the museum, such as the farming section where we learned that camels had been used to transport wool to the Geelong Wool Exchange. The videos are well done. We highly recommend visiting the museum.

The rare 5 star review! This museum is a little treasure - 1 to 2 hour visit. In downtown Geelong, walking distance from our cruise ship tender dock. Watch a live sheep shearing demonstration! Learn about the impact on the Ausie economy of the wool industry. Lots of biographical information about major actors among the settlers. They had a few exhibits on the environmental challenges created by the wool industry and how they are responding to sustainability and renewable power. During our visit they also had a fantastic special exhibit on top nature photography in NZ. A room with the machinery, including a working loom. I would call this a hidden treasure. Nice folks in the craft shop, plus there was a traveler information counter for the region. Located in a restored landmark industrial building.

Just went with my partner. It is such a great place. Only 10$ entry per adult. It is perfect if you are alone, with a partner, with kids or family. Staff are really nice. It is very interesting to see all the steps of wool making. We wouldn't imagine all the steps before the final result. You learn a lot about geelong. It is kid friendly : stencil drawing, lego building, typewriting, coloring, parents room. Definetly recommend.

Very interesting and well laid out museum - especially for anyone who worked in the wool or carpet trade. Very helpful staff. Interesting displays of stages of processing ad some great old processing machinery. A complete carpet loom which unfortunately was not in operation due to a shortage of the special Jute they need for it. Very good videos - interesting talks by old shearers and wool store people