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Jaguar Factory Tour
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Traveller Overview
  • Excellent88%
  • Very good8%
  • Average3%
  • Poor1%
  • Terrible0%
Travellers talk about
What does it take to bring to life some of the most technologically advanced cars in the world? See 'Behind the Roar' at Jaguar Castle Bromwich – Experience the making of our award-winning models with a tour at the home of this unique British brand.
Suggested duration: 2-3 hours
Chester Road | Jaguar Experience Centre, Castle Bromwich B35 7RA, England
+44 121 786 6001
Reviews (59)
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All reviews assembly line whole process manufacturing process land rover wonderful morning car nut mind boggling love cars small group knowledgeable guide ask questions explained everything car manufacturing fascinating insight great visit birthday treat on display
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1 - 10 of 59 reviews
Reviewed 1 week ago

Highly recommended for all, even if you are not a petrolhead. The tour guide was informative and patient, encouraging of questions and giving full answers. The factory is a great British success story and its legacy is one of which we can all be proud.

Thank juliancdmorgan
Reviewed 1 week ago

We were met by Mike, our guide for the morning. He took us to the welcome area where we were introduced to the other visitors and were given fresh tea or coffee with a freshly baked pastry of our choice. There was a health and...More

1  Thank jokamorgan
Reviewed 8 August 2018

From the minute we arrived we were looked after The person who showed us around was most informative and left nothing out answering questions He really made they day most interesting

1  Thank Justin W
Reviewed 6 August 2018

Had a Virgin voucher for the Castle Bromwich tour. I have an F-type and this tour was brilliant as covered the entire F-type assembly process. Only small groups taken around, we were just 6. Great guide who was very knowledgable and took the entire visit...More

Thank Steve H
Reviewed 26 June 2018

Jaguar and Land Rover experience was a two and a half hour informative tour around the factory. Our guide was a lady who explained everything in detail. Robots do an incredible job. Timing is fantastic We went early to start the tour at 9.30 am...More

1  Thank marlenedebono
Reviewed 12 June 2018

On arrival you are offered refreshments and introduced to your tour guide. For us, this was someone who was passionate and knowledgeable about Jaguar. The tour lasted around 3 hours - and was focused mainly on the F-Type line. We were able to see the...More

1  Thank RLeah1130
Reviewed 11 June 2018

The tour of the Jaguar factory at Castle Bromwich is interesting and fascinating and tells the story not only of modern car production such as the F type but also this is the factory where Spitfires were made for world War 2. Amazing and well...More

1  Thank Mike M
Reviewed 5 June 2018 via mobile

Disappointing tour as we did not get to see the main production line. The F line is very dated with heavy manual labour Expensive for the main line to be excluded

Thank Iain W
Reviewed 4 May 2018

I visited the Jaguar Experience with my 90 year old friend (who made the whole 3 hour trip unaided on his feet!) who previously had run his own engineering company. He was transfixed by the robotic production methods on display here and the logistic challenges...More

Thank Stephen S
Reviewed 25 April 2018

Excellent well managed and guided tour in a small group with a well informed and enthusiastic guide covering panel pressing and a detailed look at the production of the F type. Of particular benefit to those interested in car production but also fascinating for those...More

1  Thank LHJ42
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Questions & Answers
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18 June 2018|
AnswerShow all 4 answers
Response from Mike M | Reviewed this property |
Hello Yes there is a desk and shelves with clothing and other memorabilia some reduced in price. We bought a nice waterproof jacket. Enjoy
15 January 2018|
AnswerShow all 4 answers
Response from Sparkyfletch | Reviewed this property |
Is this a statement, question or just gibberish. I have read it three times and remain no wiser. It is a sophisticated tour run by professional guides. The guide we had would be mortified by your reference. I would stay at... More