DFO - Direct Factory Outlet
DFO - Direct Factory Outlet
DFO - Direct Factory Outlet
4
10:00 AM - 6:00 PM
Monday
10:00 AM - 6:00 PM
Tuesday
10:00 AM - 6:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 6:00 PM
Saturday
10:00 AM - 6:00 PM
Sunday
10:00 AM - 6:00 PM
About
Just 20 minutes from the Melbourne CBD and close to Melbourne airport, DFO Essendon has more than 100 stores with up to 70% off including Polo Ralph Lauren, Authentic Factory Outlet (Converse), Oroton, Fossil, Tommy Hilfiger, Adidas and much more!
Duration: More than 3 hours
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4.0
207 reviews
Excellent
75
Very good
80
Average
37
Poor
7
Terrible
8
Jeffry b
Essendon, Australia13,730 contributions
Sept 2022
DFO Essendon is in the middle of a seasonal changeover and there are some great bargains to be had. I bought a pair of Florsheim walking shoes, great for my next trip which will involve lots of walking. Other outlets, like RM Williams, the Bushman's Outfitters. have some great prices on their marquee lines, such as their famous stockman's boots. Car parking can be tight; shoppers come from miles around to grab the bargains at DFO Essendon.
Written 16 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Jeffry b
Essendon, Australia13,730 contributions
Apr 2023 • Couples
DFO Essendon stocks a huge range of quality merchandise, everything from R M Williams, the Bushman's Outfitters, to high fashion women's wear, at bargain prices. DFO Essendon has an excellent of range of footwear. I bought a pair of exclusive Florsheim casual shoes last time I visited and also some quality Asics runners. Spotlight is a favorite of my wife. Spotlight stocks a vast range of things for dressmakers and hobbyists. DFO Essendon is straightforward to get to. Parking is free; it is not usually a problem.
Written 6 April 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Jeffry b
Essendon, Australia13,730 contributions
Nov 2020
Now that the lockdown has ended and the sun is shining, shoppers are thronging Essendon Direct Factory Outlet. DFO has a huge range of shops and lots of bargains. Some high-quality outlets, but are not cheap, such as Ted Baker and RM Williams, but are good value. Puma is offering 'two for the price of one" deals on some lines Spotlight always has bargains. DFO has ample parking, many shoppers are on the lookout for bargains before the Christmas rush begins in earnest..
Written 1 November 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear 619jeffry,
Thank you for taking the time to review DFO Essendon, we are very excited to be open to the public again! We are pleased that you found some good bargains and your parking experience was positive.
Comments and feedback regarding your time at DFO Essendon are always appreciated. We hope your next visit will be as pleasant as the previous one and look forward to welcoming you back.
Save and healthy regards to you from our team.
Written 5 November 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Marion w
2 contributions
Jan 2025 • Friends
Had the most horrendous experience with a sales woman from the corridor pop up 'beauty clinic' in area near Macpac and Adidas. She accosted me, as well as my friend separately, and proceeded to put product on my face, despite saying I needed to leave, asking way too many personal questions and using brutal, and on reflection, highly unethical sales techniques. The product Rejeunir did seem to tighten eye bags (and there's the hook to a middle aged lass) but cost was outrageous compared to online (I later discovered). Bag was from company Botanifique which I later discovered has been taken to VCAT for unethical sales practices. After much battling to escape I fell for the 25% off and spent $300 on a very tacky bottle. As an educated person I feel ashamed I fell for this. My defences are down when at DFO as 'hard sells' are not usually order of day. I also live in fear of my credit card being used by this woman. Not going back to DFO for a while. Bad taste in mouth.
Written 11 January 2025
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Jeffry b
Essendon, Australia13,730 contributions
June 2022
When you need something quickly, why shop around? Shoppers come from miles around to find a bargain at DFO Essendon. After 10 years of service, our vacuum cleaner expired. At DFO, we found two retailers offering vacuum cleaners in a variety of price ranges, not far apart. We bought a reputable brand that suits our needs. My only quibble is that parking was hard to find, but it was Saturday afternoon.
Written 5 June 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear 619jeffry,
Thank you for taking time to review DFO Essendon. We are delighted to hear that you enjoyed your shopping at DFO Essendon and that the overall experience was a positive one.
The traffic at our centre can pick up very quickly throughout the day especially during weekends and public holidays. We are sorry to hear that it was hard to find a parking spot when you visited us. We are constantly looking for ways to improve the centre and always striving to work with the retailers to provide our customers with the best offers possible.
We look forward to your next visit and hope that we can exceed your expectations.
Written 12 August 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Jeffry b
Essendon, Australia13,730 contributions
July 2023 • Couples
DFO Essendon draws shoppers from miles around the west and north of Melbourne. DFO is on the freeway, it's very easy to get to. DFO is an acronym for "Direct Factory Outlet." DFO has a whole range of retailers' DFO has the latest fashions, and many other trendy stores. I am still wearing a pair of Florsheim shoes I bought a year ago. Bargains are everywhere.
Written 2 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Danny D
Salisbury, Australia11 contributions
Thought coming here would be great to get a few bargains. Found pricing for most things were the same as shopping centres. The bargains were basically stuff that no one would buy.
Many food stalls but nothing really gluten free. Most didn't know what gluten was. Muffin break had 2 muffins which were gluten free but were touching muffins which were not gluten free. This would make you sick from cross contamination. Mentioned this to the girl but she didn't seem to care or understand how dangerous this was. 20 mins later, walked past again and muffins are still touching. Very bad.
Many food stalls but nothing really gluten free. Most didn't know what gluten was. Muffin break had 2 muffins which were gluten free but were touching muffins which were not gluten free. This would make you sick from cross contamination. Mentioned this to the girl but she didn't seem to care or understand how dangerous this was. 20 mins later, walked past again and muffins are still touching. Very bad.
Written 17 September 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Daniel S
Kialla, Australia313 contributions
Nov 2018 • Family
Found our way to DFO Essendon Fields. Had trouble to find a park sort of close. There is a good choice of shops available here. It would be nice to see more food options.
Written 19 November 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Mani B
Melbourne, Australia563 contributions
July 2018 • Family
Have been here many times but don’t often buy anything as the products are either expensive or old stock. There are signs everywhere with 50 to 70% off. I have seen these signs for years and that’s all they are. There are no discounts to be had. Disappointing it is a great place. Food hall is reasonable.
Written 22 July 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
JiMi-QN10
Singapore, Singapore34 contributions
June 2017 • Family
..If you know how to search.
There were many items on sale and with good bargains. But one must be patient to flip thru the various items and the particular store/outlet of interest.
The place is out of Melbourne City. We were driving therefore not sure about the availability and convenience of public transportation system. Good to note that parking is free (considering the expensive parking charges in Melbourne city vicinity).
There were many items on sale and with good bargains. But one must be patient to flip thru the various items and the particular store/outlet of interest.
The place is out of Melbourne City. We were driving therefore not sure about the availability and convenience of public transportation system. Good to note that parking is free (considering the expensive parking charges in Melbourne city vicinity).
Written 2 July 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Bryley, yes they are from my experiences.
Written 26 November 2019
10 - 6 but check their website for updates
Written 3 December 2017
Hi..what is the best way to get to DFO essendon from Melbourne Airport.
Written 2 May 2016
JRW that was the DFO in town. This is the one at Essendon Airport. No comparison as far as shops and size go. I drove - it's about 25-30 minutes from the city, if you don't take the tollway. Perhaps a taxi - not sure how much that would cost.
Written 3 May 2016
Boxing Day is always my favourite shopping day of the year due to the sales, but I would get there as early as possible (I'm talking 7-7.30, before the place opens) to get a park.
Written 12 December 2015
Farhaan E
Melbourne, Australia
from past experience and/or knowledge, when would you say is the best time of the year to go shopping at dfo moorabin and dfo essendon? when do the stores generally have the biggest discounts of the year?
Written 7 October 2015
They seem to have a sale every weekend! You can join their email list using the link on the website (just Google DFO Essendon and its on the front page), and you will be notified of special events and sales. We like to go weekdays as its less crowded.
Written 7 October 2015
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