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Profondo Rosso Store

#67 of 507 Shopping in Rome
Closed Now: 11:00 am - 1:00 pm, 4:00 pm - 7:30 pm
Open today: 11:00 am - 1:00 pm, 4:00 pm - 7:30 pm
Review Highlights
Must-visit for fan of Italian giallo and Argento

Waited over 20 years to visit there! I would say it as must-see but only if you are familiar with... read more

Reviewed 6 May 2018
Espoo, Finland
a horror must

Part book shop part fancy dress shop, there's nothing THAT special about Profondo Rosso as a store... read more

Reviewed 25 September 2017
Somerset, United Kingdom
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Traveller Overview
  • Excellent58%
  • Very good24%
  • Average12%
  • Poor6%
  • Terrible0%
Travellers talk about
“t shirts”(5 reviews)
“via dei”(2 reviews)
“bucket list”(2 reviews)
Closed Now
Hours Today: 11:00 am - 1:00 pm, 4:00 pm - 7:30 pm
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Suggested duration: < 1 hour
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Via Dei Gracchi 260, 00192 Rome, Italy
+39 06 321 1395
Top Selling Tours & Activities in and around Rome
Reviews (33)
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1 - 10 of 18 reviews
Reviewed 6 May 2018

Waited over 20 years to visit there! I would say it as must-see but only if you are familiar with giallo and Argento movies. Otherwise is is just a interesting book/dress store. A good one though with nice service. Museum was also fantastic and I...More

1  Thank pasileo
Reviewed 25 September 2017

Part book shop part fancy dress shop, there's nothing THAT special about Profondo Rosso as a store compared to other fancy dress outlets. But the real gem is the basement, a dark dungeon with props from Dario Argento movies that is quite creepy if you...More

Thank batwife13
Reviewed 9 June 2017 via mobile

I heard about this place and wanted to visit since I'm 15yo. 25 years later, finally I'm here. Many books get your attention as soon as you get in, all what you come for : giallo, Argento, Italian horror and legendary names (Fulci, Bava, etc)....More

1  Thank Jerome J
Reviewed 19 May 2017 via mobile

Very nice place for any giallo / horror movies fans. Full of good stuff, the museum is also cool and you can see many things from the movies of Dario Argento and other movies. And the cherry on the cake was to meet Mr Cozzi...More

1  Thank Giallo01
Reviewed 10 May 2017

We walked from our hotel at the Pantheon, a lovely walk by the river. Easy to find. We were welcomed went entered. The museum itself was fantastic, my wife who I admit was dubious loved it too. If you are a fan of Italian horror...More

Thank BJGrant
Reviewed 19 April 2017

What an interesting shop and what a disappointing museum! Actually I went there to see this "horror museum". Maybe my expectations were too high. But the EUR 5 could have been spent better. There is hardly anything exciting down in the cellar. This premise is...More

Thank dogadoga
Reviewed 8 April 2017

This wonderful shop is small but it is crammed with fantastic books, t shirts, posters, models and DVD's that any lover of Italian horror and giallo will love. Downstairs is the Dario Argento museum with about 10 exhibits featuring props from Argento's films. Best of...More

Thank MattoftheSpurs
Reviewed 24 March 2017 via mobile

If your a fan of Argento, Cozzi, Fulci, Bava or just Italian horror films in general, make sure this store (situated on Via dei Gracchi, very close to Lepanto metro station) is on your bucket list should you visit Rome! The shop also features the...More

Thank Robbie701
Reviewed 5 November 2016

If you are into Italian cinema and Italian horror movies, you probably know about this place already. If not, it's a definite must, not far from Via Cola di Rienzo. The place was founded by Argento himself in the late 1980s and has a small...More

Thank Thunderberg
Reviewed 27 August 2016 via mobile

We visited the Profondo Rosso store on our trip, mainly because my husband wanted to go! It was €5 each to go in, which was an increase of €2 since we did our research. There were some interesting (and creepy!) original props there and some...More

Thank katiepoxson
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Just steps away from the chaos of the centre, Prati is
the closest Rome gets to calm. Meticulously planned in
a neat grid, quite unlike neighbouring Borgo, Prati is
a local favourite for its aesthetic organisation and
wide streets lined with a range of boutiques for every
shopping fantasy. Nonnis pushing baby carriages and
gossiping teens own every inch of the sidewalk, but
that’s only during business hours. Once the sun sets,
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