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Morgan Motor Company

Certificate of Excellence
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Address: Malvern Link Pickersleigh Road, Malvern WR14 2LL, England
Phone Number:
+44 1684 573104
08:30 - 17:00
Open now
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Mon - Thu 08:30 - 17:00
Fri 08:30 - 15:00
Recommended length of visit: 2-3 hours

Guided Factory tours are available all day Monday – Thursday and on a...

Guided Factory tours are available all day Monday – Thursday and on a Friday morning only. There are up to 10 tours per day, tour times do vary depending upon the number of large group visits on the day. The guided factory tour lasts approximately 2 hours taking visitors into all workshops to see the hand making of a Morgan sports car from very start to finish, combining traditional skills with cutting edge technology! The tour culminates in the Morgan museum where visitors are welcome to spend as long as they wish browsing the museum and watching the Morgan film. Photography is fully permitted and visitors may ask as many questions as they like! Opening Times: The Visitor Centre and Morgan Museum are open from 8.30am – 5pm Monday to Thursday and 8.30am – 2pm on a Friday. Factory holidays do apply. Guided factory tours operate daily Monday – Friday, pre-booking is essential as tours become fully booked very quickly.

A visitor cafe and Morgan gift shop are also located in the Visitor Centre.

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TripAdvisor Reviewer Highlights

Read all 463 reviews
Visitor rating
  • 386
  • 51
    Very good
  • 8
  • 0
  • 2
Good trip out, petrol heads or not!

Myself and my fiancé visited for a factory tour and afternoon tea. Myself being an avid fan of anything with four wheels, my fiancé not sharing this interest quite as... read more

5 of 5 bubblesReviewed 5 days ago
Liam B
via mobile
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463 Reviews from our TripAdvisor Community

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Showing 447: English reviews
Level Contributor
2 reviews
5 of 5 bubbles Reviewed 5 days ago NEW via mobile

Myself and my fiancé visited for a factory tour and afternoon tea. Myself being an avid fan of anything with four wheels, my fiancé not sharing this interest quite as much-however, she loved it as much as I did, finding it fascinating all throughout and finding love in a hot pink plus 8... The guide we had (afraid I cannot... More 

Thank Liam B
Stafford, United Kingdom
Level Contributor
110 reviews
28 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW

A well organised tour round the factory with a knowledgeable guide. They supply an ear piece and receiver to help you hear the guide when in noisier parts of the factory. Fascinating to see these iconic cars being individually hand crafted from start to finish. Small museum and cafe at the end which I guess you could visit separately if... More 

Thank SubarStaffs
Worcestershire, United Kingdom
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 1 week ago

This is a wonderful couple of hours to learn about the history of these handmade cars and to observe close-up how they are still produced by hand these days. From the bending of timber used for the frame down to the trimming & beating of the panels as they fit them to the cars. The individual colour combinations for each... More 

Thank Al_Cameron
Bognor Regis, United Kingdom
Level Contributor
26 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 18 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

Not going to spoil it, you have to do the tour. Access all areas, no restrictions on Photos. Bill was our tour guide and had excellent knowledge. I would highly recommend.

Thank westyuk
London, United Kingdom
Level Contributor
40 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 23 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

The Morgan factory is a must see for anyone that is remotely interested in how coach-built classic cars were... and still are made. Morgan Cars is the oldest car manufacturer in the world still owned by the same family. They have been at this site since 1914 (if I was listening correctly!) and still use age old craft and traditional... More 

1 Thank Beershark
Ilkley, United Kingdom
Level Contributor
76 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

Took Dad here for his 80th Birthday. We booked online in advance, which is helpful as it shows numbers of slots left for each timed tour. Starts with a seated intro and short film about the history of Morgan, followed by a full factory tour, working through the manufacturing workshops from the start to finish. Guide very informative about the... More 

Thank Ufleku
Level Contributor
19 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago

Apologies for the delay in writing this review but just wanted to say thank you. We booked a surprise visit for my mothers 75 th birthday as she's always dreamed of owning a Morgan. We did the tour and found it really informative. Upon returning to the cafe we were greeted by a table decorated with a banner and a... More 

Thank Kaz S
London, United Kingdom
Level Contributor
13 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago via mobile

A birthday treat to enjoy the Malvern Car company, this was on my bucket list and wow! So, so, so much better than I thought! Only two couples on the tour and the guide was fantastic with lots of knowledge. It's really surprising how advanced some parts of the manufacturing are and still how personable the company is. If you... More 

1 Thank Daniel_Diamond_07
South Wales UK
Level Contributor
103 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 61 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago

upon arrival, car parking on site was available, however there is additional car park in a field behind the main reception. Receptionist - we were welcomed by friendly staff, we received a ticket for our tour time, which was 10am, we were directed to a cafe to wait for the tour guide, they had different choices of cakes and biscuits... More 

1 Thank Carol R
Malvern, United Kingdom
Level Contributor
21 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 bubbles Reviewed 5 weeks ago via mobile

One of the reasons why Malvern is famous! Great company with great brand. Come on a tour and see how legends are made🚓

1 Thank Andi W

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Morgan Motor Company and other visitors
5 questions
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Tamworth, United Kingdom
alton , uk
5 months ago
over a year ago
Dudley u.k

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?