Our trip was tailor made after our previously booked trip had to be cancelled as it was oversubscribed. We had a private trip with Abdelouahed as our guide in a 4 x 4. We first stopped at a pottery where we were inducted into the process of making clay, observed a potter at work, saw the kiln and learned about the firing process used to fashion the pottery and had the opportunity to browse and purchase merchandise made locally. Our second stop was at the Afous Argan oil women’s cooperative in Ourika, where we were given a briefing on the making and use of Argon oil. The co-operative was set up to provide a stable income for Moroccan women who live unsupported by a man. They manufacture and sell a wide variety of edible products such as honey and an Argon nut paste, and non-edible products such as face creams and medicinal creams. There we also enjoyed a breakfast of Moroccan bread, honey, nut paste (Amlou) and Beber tea. Our third stop was to a traditional Moroccan rug making co-operative set up by the owner to, once again provide employment and an income for local women who have a loom in their homes and can spend 6-8 months weaving a medium rug and 12 months or more on a large one. Here we met the owner’s two sons who told us about the rug making process and traditions. We also enjoyed a glass of tea and their convivial company. Our final stop was higher up the mountains to a Berber home where the mother had prepared a lovely vegetable soup, followed by a traditional chicken Tagine and Couscous dish, served with bread and spices, salad, water, tea and a desert of fruit and a traditional biscuit snack with caraway seed. We were served by the mother’s charming son and our meal was taken at a leisurely pace, sitting in the sun with the most captivating mountain views. The trip between these locations took us through the most stunning scenery of mountains, valleys, terraced farms and Berber villages, following a winding road, around each bend of which provided us with an ever-changing vista of beautiful Moroccan countryside. For the duration of this 7–8-hour trip we were accompanied by Abdelouahed, who despite only being in his early thirties, shared with us his amazing knowledge and insight into Moroccan ways and culture. He was charming, friendly, patient, and flexible. We never felt rushed, under pressure and he looked after our every need, comfort and safety throughout the trip. His driving was first class and gave us such confidence, even on some of the most challenging mountain roads. A trip of excellent value, a guide and an experience to treasure!

After staying a couple of days in Marrakech, we really enjoyed this drive to Essaouira. Everything was perfectly planned and the ride went really smooth with our 3 yo toddler. A car seat was made available for her so she felt very safe and so excited about the scenery. Our driver knew well the road and could explain to us a lot on the region and what to expect in Essaouira with some recommendations. Essaouira is very chilled city with a medina very less busy than Marrakech so it was quite enjoyable to stroll around and enjoy the sun and the view from the old Forth. We definitely recommend this experience, it was the highlight of our stay in Morocco

This is the perfect trip to experience the Atlas Mountains and Berber culture. Ahmed was our tour guide and he was professional, highly knowledgeable and friendly. Our first stop was at Setti Fadma where we were welcomed with a traditional breakfast at the Argan oil womens cooperative. The breakfast had Moroccan bread, honey and Beber tea. We tasted an almond butter like spread called ‘Amlou’. It was amazing. We then continued higher up the mountains to a Berber home where the hospitality was excellent. They had prepared a traditional chicken Tagine and Couscous dish, all served with bread and perfect spices. Salad, water, tea and fruit were also served. We had plenty of time to take in the splendid views of the Atlas Mountains, and got to speak to the locals about their fascinating lifestyle. We were back to our hotel before 6pm. Overall the experience was simply breathtaking and we highly recommend this tour whilst visiting Morrocco. :)

The tour guide was very friendly and took many pictures for us and was overall an amazing experience. Would definitely recommend, couldn’t have been any better👍

The owner is such a great man, very helpful and available at all times. Would recommend any of his products, the ourika trip was smooth and enjoyable.

We had an amazing experience with Ahmed, he was adorable and always on time. We felt very comfortable and safe with him. The cars was very clean and new. We discovered the town in an special very good condition and recommend his services. The company was reactiv to organize our trip even last minut, we appreciated that.

I had firstly booked the tour from Airbnb but somehow they cancelled it. Alfa still managed to get me a spot on the tour. The Ouzoud fall itself is amazing! Also had opportunity to swim. Tourguide was very funny and friendly. Had an amazing time!

We loved our trip to Essaouira!! Our driver was very professional and knowledgeable. Our stops along the trip were perfect - we absolutely loved the goat tree! Everything was smooth and we would highly recommend.

We ve book two tours (algafay and essaouira) and it made our holidays! Amhed his super professional, very interesting and culvitate. He knows many things about the region, it was very interesting. More than that the things we ve seen were absolutely amazing! The cars are very confy. If you re looking for an amazing experience do not hesitate and book now. You will not regret it!

Booked the tour on British airways. Was a bit concerned on the day of pick up because when hadn’t heard any further confirmations. But when we went outside our hotel the guy was already there 5minutes before time (always a good impression when they are on time) the guys name was Ahmed from Alfa Transport. Turned up in a newish Volkswagen executive car. Nice guy who spoke many languages. He took is to see all the important stuff and gave us a good commentary on the history of Marrakesh. We were after real Argon oil and he took us to the best shop in Marrakesh Afous Argan products cosmetiques then a government shop which did very very good designer copies of clothing and bags. Then he took us for a quick drive around and more info on Marrakesh. The tombs, YSL Museum, Bahia palace, gardens and the medina. Overall a good experience we felt very safe and would recommend this guy or company to anyone. They also do lots of other tours. We decided to use them for our return airport transfer too.

We had an amazing trip! This was definitely one of our top Moroccan experiences! We went from the desert to the mountains, having enjoyed some amazing landscapes while drinking Morocco mint tea served by friendly locals and a delicious lunch of tagine and couscous! We can’t recommend Ahmed enough: he is super friendly and helpful, always making sure everything is perfect. His English and French are also flawless. Thanks Ahmed for an incredible day and tour! Will definitely come back! :)

Had an amazing time with Ahmed. He had a high caliber of professionalism, and his english was excellent as well. He was full of nice stories and humour too. He made our experience in Morocco an unforgettable trip. Ahmed allowed our agenda to incorporate activities and things to do from a touristy point of view, and also from a locals point of view. Will definitely be using this company for sure in the near future. Thank you Alfa Transport Luxe! ❤️

We had the pleasure of taking a tour with Ahmed in Marrakech. Ahmed allowed us to create our own agenda, as we were looking to hit a few specific spots on our last day there. He picked us up in a very nice car and was absolutely delightful! Very knowledgeable and was willing to help however he could. He showed us all the stores the locals shop at so we could get great prices. He even took us to a local spot to eat that was, quite possibly, one of the best meals I've had. I highly recommended booking a tour with Ahmed if you are in Marrakech.

Ahmed was the best driver we had on our Morocco trip. He was knowledgeable, engaging, and friendly to us and our two boys. I would fully recommend him if you're looking for some transportation.

My friend and I had an amazing hot air ballooning experience with Ahmed. He arrived to pick us up from our hotel on time and was so friendly. He kept us entertained throughout our journey to the site with jokes, insights into Moroccan culture and recommendations. We really appreciated all his helpful tips on how to make the most of our time in Morrocco. We would both highly recommend him and definitely will use him again if we come back to Marrakesh.