Experience a family cultural holiday in Samoa

Whether you’re young in age or at heart, travel has the power of helping you discover a whole new world of possibilities. And from the moment you step onto the sandy shores of Samoa, you’ll be rewarded with an enriching adventure. Experience a family holiday unlike any other as you learn more about the traditional Samoan way of life known as Fa’a Samoa. Immerse in Samoa’s communal culture as you nurture a new relationship with the natural world, from volcanic landscapes to the open ocean.

As one of the oldest Polynesian cultures, the Samoan way of life is deeply entrenched in the island country’s customs—and there’s no better way to learn about Fa’a Samoa than by embracing it. Watch a range of demonstrations and performances at the Samoa Cultural Village and Fiafia Night, where locals and travelers gather together for a fun-filled evening. Marvel at the Immaculate Conception Cathedral’s distinctive blend of Samoan and Catholic architecture, retrace renowned author Robert Louis Stevenson’s footsteps at his former residence, and browse Old Apia Market and Janet’s to bring home a Samoan-style clothing or handicraft.

Generations of Samoans have made a home on its islands, striving to protect its natural wonders. It’s not hard to see why—from underground spring pools to pristine waterfalls, Samoa is bursting with incredible outdoor attractions. Journey through Samoa’s magical environment on foot, bike, or kayak with local guides, who will share more about village life and local customs along the way. As you go off the beaten track to secluded beaches and isolated rainforests, you’ll encounter a hidden side of Samoa that only its people know.

Making up 98% of Samoa’s domain, the ocean is an integral part of every Samoan’s life, providing them with valuable resources. Dive into shimmering waters at To Sua Ocean Trench, come face to face with a rich world of marine life at the Palolo Deep Marine Reserve, and spot iridescent mollusks at the Giant Clam Sanctuary. Head into the open ocean on a fishing adventure, and spend the night listening to crashing waves in a beach fale.

Without volcanoes, Samoa simply wouldn’t exist. All of its islands originated from a volcanic hotspot, and Sava’i remains volcanically active until today. Witness the might of the Alofaaga Blowholes as locals toss coconuts to be blasted by jets of water, and explore a cavernous lava tube rumored to be inhabited by dwarves. Don’t miss out on the Saleaula Lava Fields, where five villages remain frozen in time since the early 1900s eruption of Mount Matavanu.

Immerse in a different, dynamic culture against a backdrop of natural wonders across land and sea. A family holiday in Samoa will be all that you’ve dreamed about and more.