The island of the Giudecca is one of the most vibrant neighborhoods in Venice. Unlike other parts of the city, where the local population has emigrated to the mainland, the Giudecca has managed to preserve its very distinct character. There is a strong sense of community and a village-like atmosphere. The old neighborhood shops and stores are still there, from the fishmonger to the grocery store to the old-family run winery. The liveliness and authenticity of of the Giudecca has turned it into one of the most prized areas of Venice, attracting an increasing number of young families, artisans, professionals as well as artists and writers.