From the U.S. State Department:
Millions of U.S. citizens safely visit Mexico each year for study, tourism, and business, including more than 150,000 who cross the border every day. The Mexican government makes a considerable effort to protect U.S. citizens and other visitors to major tourist destinations, and there is no evidence that Transnational Criminal Organizations (TCOs) have targeted U.S. visitors and residents based on their nationality. Resort areas and tourist destinations in Mexico generally do not see the levels of drug-related violence and crime reported in the border region and in areas along major trafficking routes.
Nevertheless, U.S. travelers should be aware that the Mexican government has been engaged in an extensive effort to counter TCOs which engage in narcotics trafficking and other unlawful activities throughout Mexico. The TCOs themselves are engaged in a violent struggle to control drug trafficking routes and other criminal activity. As a result, crime and violence are serious problems throughout the country and can occur anywhere. U.S. citizens have fallen victim to TCO activity, including homicide, gun battles, kidnapping, carjacking and highway robbery.
Coahuila: You should defer non-essential travel to the state of Coahuila. The State of Coahuila continues to experience high rates of violent crimes and narcotics-related murders. TCOs continue to compete for territory and coveted border crossings to the United States. In August 2011, suspected members of TCOs and police exchange fire near a crowded soccer stadium in Torreón causing panic. The city of Torreón had a murder rate of more than 40 per 100,000 population between January and August of 2011. USG personnel may not frequent casinos, sport books, or other gambling establishments and adult entertainment establishments.
U.S. State Department Warning