I have stayed at this hotel 5 times during the 6 years of its existence. It is a great hotel for families with children and I will explain why: there is ebough space both outside the hotel and inside the hotel (in case of rainy day) for a child or even teenager to run or wander about. The swimming pool is big enough and there is a very large section where even toddlers can play without any danger. The food is good, not excellent but with a lot of fresh vegetables and fruit and a variety of meat including fish every evening. The beach is quite nearby and it's absolutely fabulous - very large, not crowded at all and the sea gets deepr very gradually. We usually spend most of the days on the beach and enjoy it tremendously.
After all I have written so far, the bad news. The hotel is mainly visited by French people and if you are not French you may feel quite neglected. The animation programme is in French ONLY and it's quite loud. Most of the French people who visit this hotel do not speak any other language beside French so if you want to make new friends during this vacation you may find it quite difficult.
If you choose to enjoy the beautiful place, the weather, the beach and ignore the rest (like my family does) you will be pleased with this holiday.
For those who seek a lot of nightlife etc. - the hotel is not exactly within walking distance of Primorsko where the bars and clubs are, so you will need a taxi.
In conclusion - I recommend it because the beach nearby is one of the most beautiful and tranquil beaches in Bulgaria and the hotel itself is quite good too.