Lovely people and nice food served in a pleasant setting - beach is blue flag (about 1 min walk, behind taverna) - very choppy but the life guards keep a strict eye. although the premises do not themselves have a pool, there is a nice little pool bar next door. Half board was good value - different home-cooked, set meal each evening rather than self-serve buffet (e.g. chicken & chips, burgers, meat balls, gyros, mousakka, souvlaki ...preceded by salad, bread, dip and followed by watermelon) with the a la carte menu offering more extensive range of choices. Wine/beer/cocktails were inexpensive. Breakfast was Scandinavian continental (bread, jam, cheese, ham, tomato, egg mayonnaise) and served till quite late, with nearby bakeries offering pastries if you fancied a change or maybe an early start. Rooms are good sized, basic self-catering as is the norm in Crete, serviced weekly, but you can ask for extra towels if needed. Rooms at the front/higher up would have the best view i think, not sure if these cost extra. Again, as is the norm, air con is a little extra (it's breezy, so you might not need it) and later check out carries a fee. There are bars and a few clubs nearby with low key night-life, plus a cinema. Bus to airport is £1.50, very handy, took about an hour - Heraklion well worth a visit. A good mix of locals and various nationalities, plus beach sellers.

Uncle Georges is a traditional Greek Taverna with apartments over the top situated 150 yards from the beach (Ammoudara translates as long sandy beach). The owners Costas and Artemis are very friendly and the food (much of which is cooked by Costas' mother) is simply wonderful. If you book half-board you may not see a menu (unless you want to) but will be brought one of the dishes of the day. We stayed for 2 weeks and had something different for dinner every night without a single complaint. If you prefer, of course, you can order from the extensive menu.
Breakfast is generally bread, cheese, ham, jam, juice, coffee etc but if you prefer you can order a full English.
The rooms are basic but comfortable and are near enough to other bars and a nightclub (250 yards) to be accessible by an evening stroll but far enough away not to be upset by the noise.
Beach is nice and there are plenty of places to hire sunbeds etc.
This will be our 3rd time and we have met people who have been going there for 15 years. There is also a bus stop outside which goes directly to Heraklion for shopping and also the Airport for 1 euro 10 cents each way so don't pay £25 for a taxi.

We arrived after 11pm local time and we were met by Artemis (wife) who was smiling and very welcoming. She took us up to our 2 bed apartment and showed us the apartment right through. (Good English speaker). After a quick drink downstairs we retired to bed. The following morning we met Costas (the boss and husband to Artemis) again a very warm welcome and nothing was too much trouble and this was the theme throughout the whole of our 2 week stay. We were S/C and ate most of our meals in their Taverna downstairs and every meal was well presented and cooked beautifully which ended with the complimentary sweet and Raki.
Costas even took time out to run us 30 mins to a local monastary so I could light a candle in memory of my family.
We have been to the Greek islands on several occasions and to Crete 3 times now and we both agree this was by far one of the best relaxing holidays we have had.
The apartments/Taverna was clean and well presented and right in the middle of the village and everyone we encountered were very friendly and hospitable.
You can get the bus from the village to Heraklion port or even the airport for only 3 euros which annoyed us somewhat because the late hour we arrived it cost us 25 euro's ina taxi from the airport. The buses to Ammoudara is the No 6 should you need it from the airport and from Heraklion the bus stop is outsid the big cinema opposite the main square.
Yammas if you choose to go relax and enjoy.