Having just returned from this excellent hotel we cannot wait to go back! Reception and house keeping staff could not do enough for us.

I do agree with the comments that the food model is not quite right yet. What is available in the hotel is quite limited and it is expensive to get into town. Also the staff involved in serving food were not as efficient as other staff in the hotel. Our stay would have been significantly enhanced if there was a constant (or at least half-hourly) shuttle to Are Bjornen and Are between 9am and 9pm.

However as a family we enjoyed every aspect of this hotel.

My other half and I just came back from a long weekend in Åre. Its not very often that I feel the need to make hotel recommendations, but this occasion was an exception. What put this hotel in a different league compared to other was the great service provided by all the members of staff that we came into contact with. Nothing was ever too much trouble and they really made this feel like 'home away from home', albeit a very exclusive one! This is a luxury weekend and certainly not for the budget traveller, but paying that bit extra was worth every penny. most luxury hotels feel elitist and ostentatious, whereas Copperhill feels inviting, warm and cosy. Well worth the 7 hours drive from Stockholm for anyone looking for a ski holiday away from the rowdy alps!

This hotel is a member of Design hotels, however lacks the standards peculiar to this chain. We have stayed at the Christmas/New Year period, which might partly explain the poor service and encountered problems.
The hotel was almost fully booked, families with kids below 10 accounting to roughly 90 percent of all the guests.
The correspondence with the hotel was below standards; they would not respond to the mails before you would send the reminder mail.
The reservation in the system of the hotel was not correct, so we had to send a correct version upon check-in to them via email.
The room in reality is very different to the impression you are getting looking at the web-site because photoshopped and shown from the best angles without scruples.
The main problem of the hotel though is efficiency of the stuff working there. Every request you would need to repeat at least twice, since they forget the first sentence, if you make two. Asking for the bottled water was a huge challenge. Apparently they store none, and finding two bottles lasted around 2 hours, with us calling the reception twice, and twice going downstairs.
The bar downstairs is very nice to sit after skiing in case you find any space, since it is full. Ordering the drinks and food you would need to do at the bar unless you want to wait around half an hour that somebody is coming to you. Alcoholic drinks at around 10 euros per one, be it a glass of wine or a cocktail. This is the starting point. The quality of food at the bar is excellent though.
Breakfast in terms of selection is nothing to complain about, the quality of scrambled eggs is under the question. Fresh orange juice is do-it-yourself, with a line of 5 people to squeeze, and all the children touching the juice machine from inside out and all over, so that you would think twice, if this is the very juice you want to have.
The noise level at the breakfast makes you think it is rather happening evening than early morning.
Since around 5 kids of different families are screaming at the same time, none of the families would bother to do anything about it. Why care?
New Year dinner was funny. Since I am allergic to the seafood, that was communicated 3!times to the reception and restaurant (the dinner is preset, of course). Nevertheless, the seafood starter appeared there, as if nothing was earlier said. As the waitress disappeared to exchange, another waiter has brought us desserts! )). The service is a complete mess!
Massages at the Spa were nice, however the public spa area and the changing rooms were beyond any words. No-one was cleaning the dressing rooms, there were tons of dirty towels lying there together with half-bitten apples. Honestly, being to over 50 hotels worldwide (not only 5 star), I have never seen anything like that.
The hotel seems to be understaffed with professionals. If it positions itself to be in the Design Hotels chain, there should be also some standards to be kept, not only the price.
Are by itself is a wonderful ski-area, I would gladly return there again, however I am not sure if I would again come to Copperhill, because being a good design hotel takes more than a couple peaces of art and premium prices, it starts with the right people working there.
PS. The hotel is located at quite some distance from the downtown. So if you do not want to eat every evening at the hotel, please add 50 euros at least for the taxi to go there and back.

Very modern and design hotel but the service is as poor as the weather (except reception)... The English website differs from the Swedish ones (one tv out of 2 for a 3 bedroom suite). Menus in the restaurants offer very little choices and service is more than low but bills very high. The housekeepers do not know how to use a vacuum cleaner and just poorly do the beds...the hotel is far from everything but do not provide any continuous shuttle to Åre (you need a car). In conclusion, this is nothing of a 5*hotel and we are more than disappointed. First but last time of a 8 nights stay.