We went to praia da rocha last year and loved it, that was the reason we were back again. Our favourite restaurant "A Potugesa" was underneath these apartaments so this is why we knew about them.
The apartaments were fantastic they had all the things you needed. Kitchen wise they had microwave oven, full size fridge freezer, all utensils you can think of and had enough crockery to feed six. They were so clean it was unreal. The bed linen was changed twice a week and the towels were changed more often which is really good these days I think.
We booked these apartments direct with an independant website which was fantastic value. We stayed for 11 nights, two people with a double bed and it cost 420 euros.
The location of these apartaments is fantastic a 1 minute walk across the road and down the steps and you have arrived at the most fantastic beach I have ever seen in my life. You have all the shops that you may need with a brilliant supply of everything. There is a bakery underneath the apartaments, which is open every day from 8.30am, try the panatas(egg custrad) they are the best ever.
You are on the main strip of the resort which has all the bars and restaurants you can imagine, the only problem we had was on a Wednesday, Friday and Saturday nights the portugese disco across the road was open till 4am, so at closing time it wasn't the quietest.