Actually I was there 2007 and it was marvellous, so maybe it has got a new owner and declined in quality. It was tranquil, very clean and wellcept with maybe the most delicious food on the coast.

In the rough guide this hotel came recommended, when we arrived the rooms were a bit pricier than we had in mind, 125$
The room was OK but nothing special, since we were pretty late we decided to take the room. As soon as we said yes the guy said that we would have to pay 25% more because it was holiday season so the room ended up to be 160$
Our nice taxi driver tried to call every hotel in the area if the had some rooms left but almost everything was booked out so we had to accept the room. We could stay for two nights in the room with beachview but if we would stay two more nights we had to move to the back of the building. We said we would think about it and come back on it. The only thing I can think is good at this hotel that it has a swimming pool which comes handy because during the day the tide is about 2km out
The people working there were far from friendly and a even a bit arrogant, same for the owner by the way. We were there new years eve and 10 minutes after 12 the bar closed and the lights went out. (luckily there were some fire on the beach from the other hotel which we could join.
We already decided we didn't want to stay any longer but as soon as we mentioned that we found out that we didn't even had a choise anymore since the already gave away the room the would put on hold for us.
The rooms are ok (besided the smell when you enter the room) but i have not seen soo many bugs in that bathroom as on our whole trip in tanzania...
So I would definatly NOT recommend this hotel unless you feel like trowing away your money...

I live in Tanzania and often visit Zanzibar and Sunrise wins the price of worst hotel experience on this otherwise wonderful island!

The rooms were dirty, the pool was dirty and the food was – besides being ridiculously over-priced – some of the worst I’ve had in Tanzania!

But worst of all was the service: The staff was rude, not at all service-minded and mostly just made you feel in their way! They even went behind our back and negotiated a three times higher price with the taxi driver, who was to pick us up after three very long and expensive days at Sunrise!

Sunrise has gotten great reviews in several guidebooks. This can only make me doubt the credibility of these books. At least I learned to check Tripadvisor before my next hotel booking!

You should absolutely avoid that hotel and should find much better alternatives on that superb spot. This is just very high price for the level of service and quality of accomodation you get. Rooms are dark, small, with an horrible fusty smell. Food is disapointing, expensive...and scarce. Hopefully, there was a much better value local restaurant next door! The swimming pool is just OK but that does not justify the whole lot. The hotel might have been OK...ten years ago. Since then, the owner has made no investment, considering clients as cash-cows and keeps trying fiddling a few dollars each day : prices are displayed in $, which is usual, but the exchange rate used was less usual!