Greta to be able to say on the beach ...just about in byron town. Spa cious suite with nice bathroom and pleasant reception.
Car park off the street was appreciated.

Great location, but place has 1950s motel feel. Guests on balcony right outside room front door reduce privacy.

I think I can only echo the thoughts of retiredfun below.
We were expecting a bit more of FOTB than we got.
Room was large and spacious, and clean, but there was as has been said before, no private balcony, no private "guest only" area for R&R, and you're not really "on the beach" more "a little walk through a public area from the beach". To be fair, it's a very nice beach, though.
The major issue, however is the price. If jane W didn't think $220 was worth it, try the $300 we paid. That's £200 in real money and that was way too much for what we got. Especially as breakfast is not included!
Byron Bay itself is also a little disappointing for a 40-something. Think Newquay, if you're familiar with the UK.
Try One Mile Beach instead.

The hotel is excellent, it is perfectly located just off the beach, and less than a minute's walk away from Byron Bay centre for all the shops cafe's and restaurants.
The owner and reception staff were so helpful with restaurant suggestions, booking us surf lessons, activity/day out suggestions. The yalso offer free beach towel loans, DVD hire, games, everything to make your stay even better. It's good for couples or families.
The room was ace - nice and spacious, very comfy bed, clean and tidy, with a good bathroom. We can't wait to go back!!