I payed 64 euros/night bed and breakfast for me and my wife and the conditions inside where good for the money they asked. the food was ok and enough, they had many fruits in the morning and so on. Sometimes I had the feeling that the food where not so fresh.
The rooms are a litle bit dated.
Our friends found the closet dirty in the rom when they check in and they where wery unsatisfied.
to be onest , to rate this hotel with 3 points is a litle to low so, 4 points is a lile to much but, I will give them a 4.

This hotel was one of the worst we have ever stayed in (and we've stayed in a few!)
The staff were rude and unhelpful, the rooms were OK but the balcony doors didn't close properly and we needed an extra duvet but the staff were just not interested so we made do. We saw the rep once and her English was so appalling we just didn't understand a word she said..
The pool was nice, but on the first day we forgot to take a towel and a few inflatables up to the room, we weren't allowed back into the pool area to get them, then the next day they had disappeared. After that we saw the pool guy taking the stuff people had left behind every evening from our balcony - we guessed that he probably sold it back to the local traders to sell again as we bought a bucket and spade set that was full of sand from one of the traders outside the hotel!!
The restaurant was nicely laid out but the food was a bit dismal - in fact the nicest thing about the hotel was the pizza restaurant next door.
Its a shame because we love Bulgaria and have been many times, this hotel is in a great location (although a little loud as its right on Party Street) but it is let down by the unfriendly staff and crap customer service

The Hotel is located in the party street.
5 minutes to the sea and near pubs and restaurants.
The Hotel has the basic requirements for cleanliness , food.
If you are not of kind of people who stay most of their time in the hotel, it will be a nice choice for u .
Some Hotel staff are friendly others not like bulgarian people in general.
Asking help in Bulgaria is not an easy task. so be trained on the self service like
descending to the reception to get toilet paper !.

we stayed at shipka hotel from 8 to 14 Aug 2009. Nice hotel,
the location was good. near the beach & bars & shopping places.
our room was on the 9th floor. although the room was small but the new & clean MDF cabins was provided every where inside the room ,so there was plenty of places for keeping baggages, cloths, shoes & ..
room & bath was quite clean & the balcony had a nice view of black sea. pools were clean & big enough. staff were friendly.breakfast was also good.
to tell u in brief : it really worths as much as you pay...

only negative point : although all the rooms had double-layar windows, the sound of music of round bars can be almost heard in the midnight.