Had a great stay at the Own with my friend Dan. The hotel is small, intimate, boutique style with modern and cool features. It's reasonably priced for the area and quality it's a great option.
The good points. Very helpful and friendly staff, fresh and wholesome breakfast (simple but very good quality), cool rooms (although a little small), free internet & wifi, great bar and also selection of red wines in the room.
I think the main less good point is that the location is not so central, still a bit of a walk to the main parts of Palermo. Also some of the features in the room, whilst looking good were not so functional (e.g. shower a bit too close to the wall, door that didn't quite shut).
But these are minor quibbles. The Own has a good vibe and I think anyone would feel comfortable here.

The hotel itself is fine, average, rooms are nice and big tho, yet no outside space and most annoying thing was the girl on the reception with seemed nice but as soon as we asked a request too much she got annoyed, basically she was fine as long as you don't ask her. Otherwise our stay was nice.

A well located hotel in the city of Buenos Aires, close to all shops, pharmacies and restaurants. The hotel staff speaks English but the business places around do not. The nightlife in this city is amazing! and on the day people can find a very interesting market for antique shopping. Nice neighborhood!

This boutique hotel is located in an upscale, "happening" neighborhood. We had 3 kids in one room and the adults in the next room. The staff were very helpful and the breakfast was very ample. Only complaint was that the A/C didn't work well in one of the rooms and we had to ask a couple of times for it to be fixed, but eventually it was and worked well.