Spent four wonderful nights in this rather small, low profile, right on the beach, Morrocan-run structure. As indicated in previous reviews, the road may be noisy during busy months, but in January it was very quiet. And if you put this in perspective with the view you have from the balconey, it's nothing.
The booking was extremely easy, through their website and subsequently by phone, they didn't need any credit card number. I liked the bed (excellent quality), the breakfast, the private beach, the fact that the hotel is only 7 min walk from the medina, the very friendly and smiling staff. Frankly, for the price I paid (about 50 euros a night in BB for a room with a very large bed and the view on the ocean), I wouldn't have complained about the lightly strange smell in the bathroom (unavoidable when you are by the sea I guess).
If I go back to Essaouira, I definitively go back there, as staying in a riad is rather pointless in Essaouira if you cannot listen to the most beautiful music ever when you go to bed: waves of the ocean breaking on the shore...

It is 5 minute walk along the beach to the Walled town. Cleaner than many similar Moroccan hotels. Definitely the best breakfast of the the 10 hotels I was at in Morocco.
Other than the roosters crowing a perfect stay.
Wifi only in the lobby. I would definitely recommend this place.

I stayed there for 4 nights in one of the seaview rooms. Rooms must be checked properly particularly to check if the showers are working well before accepting it. I did that and got a good room with an absolutely stunning view. But remember it can become noisy particularly in the evenings with hundreds of locals out in the coast enjoying life until 1am in the morning. But this is not unique to this hotel, it would apply to all the hotels lined up along this coast. Having said that, I did not see it as a major issue. I didn't like their food (lunch) or their breakfast which I thought was a torture. Although not a swimmer, I thought that the swimming pool was not exactly that clean or well maintained. The water didn't look fresh nor did the pool. But the room was clean and comfortable, cleaned every day without fail. The most important thing for me was my last day of stay when I got ill. One of the waiters really took good care of me when he realised that I was ill and had to travel. He gave me cumin powder to take with water which made a huge difference to my upset stomach (which I contracted from another place) and he also carried my breakfast to my room. He was absolutely kind and so were all the staff who were working there including the receptionists. I got a good hammam there but it didn't make a difference to my skin contrary to other people's experience.

The hotel is fairly new. Beautiful lobby with nicely appointed rooms. It is located outside of the medina, but conveniently close to walk. We took a seaview room and had a great sleep in the very comfortable twin beds.

The hotel staff was very nice, but I am afraid they are taking a very short-sighted view to the necessary maintenance. The sliding glass doors lead to a nice balcony but the seals are worn down allowing for a very annoying whistle when the wind kicks up (which is very often in this town). Also, the bathroom shower was in very bad disrepair...I found it amusing when the very attentive staff came to look at the shower and proclaimed it "fixed" when it was obviously still leaking very badly to the point of being unusable. At this price bracket, these seemingly little things can mean the difference between a great hotel and one that is just "ok".