My Husband and I stayed here for a long weekend, and whilst I can't comment on value for money (he booked it), it was a great choice. Yes it is hidden down a lane, but we got an airport transfer which took us to the door.
Fantastic location, close to shops, restaurants and bars. We like walking and it was an easy stroll to both the MCG in one direction and Carlton in the other.
Our apartment was clean and very modern, and whilst we did not have a view, at least it was quiet.
The only negative was the reception staff. Whilst we had no reason to use their services, a "Good Morning" would not have gone amiss! You did feel ignored as you walked past their desk to get in and out. But everything else was great!

Provides great value for money, I got a good deal and only paid a $100 a night for my room. Not really an apartment but a reasonable sized hotel room which is very comfortable and clean. Located in close walking distance to CBD shopping and not far from cultural spaces such as ACMI and the Galleries. If you are staying for any length of time, it has the added benefits of being close to a Woolworths so you can cut your costs by eating in for breakfast etc. It is also close to gyms. Some taxi drivers can't find it and it is in a dark alley, however there were always people about and I didn't feel too vunerable. Only complaint is there is no wireless and it costs to go on the internet. Also not enough bedding and I was cold of in the middle of winter. Good deals to and from the airport.

Not sure how old these apartments are but we stayed in a 'Penthouse' (2nd top floor) and was a bit surprised to find that many areas of it seemed to be left unfinished. VERY minimal cutlery/crockery and the DVD player in the TV was covered by gaff-tape, thus disallowing us the use of those we'd brought ourselves. TV signal keept dropping out for hours at a stretch. Room was slightly unkempt (used cotton-tips on bathroom floor). Washing Machine kept cycling through a 4 hour wash with NO drying (kept trying to set to dry but without a users manual it was frsuatrting after the 4th unsuccessful attempt). Cafe downstairs: Breakfast only til 10am then it shuts totally @ 2pm with no afternoon/dinner service. No Room Service although this is advertised. Wouldn't stay there again.

I was so surprised by Cube Serviced Apartments!
For $129 a night, in a spacious, modern room with balcony and King size bed, how can anyone complain!?!?
The room was well appointed, and super clean!
The only suggestion I have to cube is maybe putting in a couch instead of having to sit on the bed? It's meant to be an "apartment" and so a couch wouldn't go a stray.
The staff were friendly and helpful and the building was so quiet and comfortable.
Short walk to QV and trams which is a bonus too.
Would definitely stay again.. thank you!