New hotel built in a revamped area of expansion (where the former industrial site used to be), now close to the official and shopping district
It is not centrally located (you have to walk around 17 to 20 minutes to reach city centre). Sadly not a particularly inspiring one, through dull streets and 60’s workers homes. You always have the chance to drive down (less than 5 minutes) and locate a place for the car closer to downtown
There is a parking lot outside the hotel, but still no problem as nearby there is a huge (standard) shopping centre with lots of parking spaces.
Room is regular size, more Spartan than minimalist décor and spotless clean. Huge bathroom although no bathtub. LCD TV set. Big space for your luggage. Confy bed.
We got an internet deal (discount per early booking) of 51 EUR per 1 night (bed only, no breakfast), using hotel website. There we consider this to be a great deal, comparing with other more centrally located but older and more pretentious hotels, that charge you more than twice this number.
Recommended

We stayed at Sercotel Boulevard hotel Vitoria for 3 nights and it was a great experience. Our room was very spacious! We had a separate living / TV room and a bedroom with another TV and the bathroom was HUGE!! Bed was very comfortable, as well. The staff was very welcoming and helpful.

There is a big mall with a grocery right next door. The city center is about a 30 minute walk but it wasn't bad.

We will definitely stay here again when we return to Vitoria.