I stayed in the Ramada Encore Inverness directly before staying in the Belfast one. Service, cleanliness and the general sense that the place was well-run were all lacking in the Belfast one whereas we really enjoyed the Inverness branch.
We asked on arrival how much it would be to add breakfast on, as the breakfast had been great at Inverness. We were told £5.00 for continental and £9.95 for cooked items as well. Next morning, when we came down for breakfast, it was £5.50 each - only 50p, but not very professional for different staff to quote different amounts. The buffet had fewer options than the Inverness branch, which was a shame, especially as the full breakfast had been included in the rate there. Also it took a few attempts to find crockery that was clean.
Ramada Encore only give 1 pillow per guest and you have to ask if you want more. In Inverness I got my 2nd pillow brought up straight away. In Belfast I was told that they wouldn't be able to bring it up at the moment (!) (about 3pm), they would bring it up when they could. It hadn't arrived by bedtime so my friend had to go down and ask in person, a pillow then arrived about 15 minutes later.
The next day was more of the same. When we got back from our day out, housekeeping had taken away our old towels, but forgotten to replace them. Rest of housekeeping was not thorough in the room. We phoned down to ask for some towels to be brought up. After waiting over an hour, we phoned reception again. Another 40 minutes went by before they actually arrived, with no apology for the delay. I had also tweeted the hotel's Twitter account during the delay to comment about the problem, and never received a reply.
All of the issues encountered were pretty minor to start with, it was the failure of anyone to take ownership and ensure something as simple as providing towels or a pillow happened, or to apologise for an inconsistency or a delay, that was disappointing. Also if chain hotels are going to have twitter accounts for individual branches rather than a central one, I would expect a common social media policy, ie that contact warrants a reply.
I would be unlikely to stay here again.

Really enjoyed our stay in Belfast. The staff at reception were great, very friendly and helpful. We had a large double room, very clean and modern. One evening we had a couple of drinks in the bar. Drinks prices were reasonable and there were two musicians playing.
The location was great, really close to bars and restaurants. Also within walking distance to the river and shopping centres. We'll be staying here again the next time we visit Belfast.

We spent Saturday 28th January, 2012 in Ramada Encore and I have to say the hotel was spotlessly clean, the staff were, pleasant, well mannered , helpful and this included reception staff (Michelle) bar staff, dinning room staff Barry and his colleagues also staff on duty for breakfast (it is very difficult to remember all the names). Nothing was a bother and I think they all deserve a payrise.......

The room was spacious, clean and decorated in a modern style. The room looked onto quite a busy road in the city but this did not cause any problems.

We asked staff in the hotel in the evening about where we could get take away food at around 10pm. The girl at the bar was unhelpful and gave vague directions towards what she said was "main street", despite there being no such road. She looked annoyed at being spoken to.

We also asked at reception, where another lady was much more helpful, even providing us with a few menus.