I spent a pleasant weekend here. The hotel is well-kept and the staff were friendly and helpful. The location is convenient and fairly quiet, 5-10 minutes walk inland from the prom and the town centre, and about 10 minutes walk south from Blackpool North station. There is a bus stop close by for the "sightseeing" bus (route 20) on its way to Stanley Park and the zoo, and I think the bus stop for the other direction (town centre and Pleasure Beach) is in Park Road, although for that direction it is probably easier to walk down to the prom; buses are roughly half-hourly in each direction, so check the timetable. The hotel's entry on Laterooms mentions WiFi; this would certainly be a welcome facility in Blackpool, which has very little public internet access; there was no mention of WiFi at the hotel itself or on the hotel's own web site, so if this is important to you, check with the hotel before booking. Breakfast, the traditional full English, is at 9am, with checkout by 10am.