Optimal location. This is Union Square neighbourhood, don't worry about Tenderloin coments. Famous and huge hotel towers are all around (e.g. right across the same corner) if you need a perspective. I prefere Kimpton's concept of hospitality. From the Serrano you can walk to great spots, Market Street, cafés and tea houses, restaurants, top brand stores, Yerba Buena, gardens and... More

This is a very well kept and aesthetically pleasing hotel. While the room was smallish it was more than adequate to our needs, who wants to hang out in a hotel with such an interesting city outside it's doors? This hotel had adequate amenities and is located close to so many attractions. Yes it is located just inside the Tenderloin... More

We decided to travel to San Francisco as the first stop on our honeymoon. The trip was booked last minute through best at travel. A number of hotels were offered to us but we chose Serrano as the reviews were good. We were extremely happy upon arrival. The staff were very pleasant and our room was extremely clean and comfortable.... More

Extra careful attention to detail, world class ambiance, friendly staff

I was in San Francisco for a conference and chose to stay at the Serrano instead of the conference hotel and was not disappointed. Very comfortable room, beautiful lobby, and the usual amazing Kimpton service. I love the extras that Kimpton provides - good coffee in the lobby every morning, a wine tasting happy hour in the evening and free... More

This is a lovely hotel in a good location with reasonable prices and a nice staff. Every day from 5PM till 6PM they serve free wine & snacks in their beautiful lobby. The room itself was pleasant; however it was not airconditioned and although we were on the 10th floor we kept the window shut at night because of the... More

From the grand lobby, to the beautiful rooms, to the excellent customer service, our girls weekend away was a great time. Everything was in walking distance, shopping, dinning and several nice pubs for a few thirsty girls. Every minute of our stay was a pleasure and I would come back again in a heartbeat!

We stayed over the Cinco de Mayo weekend and had a fantastic time! The rooms were clean and well kept, with great housekeeping service. Fluffy pillows were a must and I was so pleased they accommodated my request for extras. The doormen and concierge were very friendly and helpful, guiding us through our travels and recommending places to eat. A... More

We recently stayed at this hotel and we were impressed. While we did not bring our dog, I though it was great that they allow dogs. The lobby is pretty. The room was large with a nice bathroom and was nicely decorated. The hotel is on the edge of the Tenderloin District which is not the greatest neighborhood from my... More